Predictive marketing
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Predictive marketing
OMER ARTUN, PhD • DOMINIQUE LEVINPREDICTIVE MARKETINGEasy Ways Every Marketer Can Use Customer Analytics and Big DataPredictiveMarketingPredictive Mar Predictive marketingrketing Easy Ways Every Marketer Can Use Customer Analytics and Big DataOmer Artun, PhD Dominique LevinWILEYThis book is printed on add-free paper. @Copyright C' 2015 by AgilOnc. All rights reservedPublished by John Wiley &' Sons, Inc., Hoboken, New JerseyPublished simultaneously in CanadaNo part of Predictive marketing this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, rPredictive marketing
ecording, scanning, or otherwise, except as permitted under -Section 107 or 108 of the 1976 United States Copyright Act, without either the prior writOMER ARTUN, PhD • DOMINIQUE LEVINPREDICTIVE MARKETINGEasy Ways Every Marketer Can Use Customer Analytics and Big DataPredictiveMarketingPredictive Mar Predictive marketinge. Danvers. MA 01923.(978) 750 8400, fax (978) 646 8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department. John Wiley & Sons. Inc..1 11 River Street, Hoboken, NJ 07030, (201) 748 601 1, fax (201) 748 6008, or online at www Predictive marketing.wiley.com /go/permissions.Limit of Liabiliry/Disclaimer of Warranty: While rhe publisher and author have used their best efforts in preparing this boPredictive marketing
ok, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this hook and specifically disclaimOMER ARTUN, PhD • DOMINIQUE LEVINPREDICTIVE MARKETINGEasy Ways Every Marketer Can Use Customer Analytics and Big DataPredictiveMarketingPredictive Mar Predictive marketingtten sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.For general information about our other products and se Predictive marketingrvices, please contact our Customer Care Department within the United States at (800) 762-2974. outside the United States at (317) 572-3993 or tax (31Predictive marketing
7) 572-4002.Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions oOMER ARTUN, PhD • DOMINIQUE LEVINPREDICTIVE MARKETINGEasy Ways Every Marketer Can Use Customer Analytics and Big DataPredictiveMarketingPredictive Mar Predictive marketing you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.Library <'/ Congreiff Cataloging-in-Pubtiralion Data:Artun. Omer. 1969-Predictive marketing : easy way's every marketer can use customer analytics and big da Predictive marketingta /Omer Artun. Dominique Levin.pages cmIncludes index.ISBN 978-1-119-03736-1 (haidback)ISBN 978 1119 03732 3 (ePDF)ISBN 978-1-119-03733-0 (ePub)1. MaPredictive marketing
rketing. I. Levin, Dominique, 1971 II. Title.HF5415.A7458 2015658.8—dc232015013473Cover image: WileyCover design: Abstract Shoppers Ỉ) .Maciej NoskwosOMER ARTUN, PhD • DOMINIQUE LEVINPREDICTIVE MARKETINGEasy Ways Every Marketer Can Use Customer Analytics and Big DataPredictiveMarketingPredictive MarOMER ARTUN, PhD • DOMINIQUE LEVINPREDICTIVE MARKETINGEasy Ways Every Marketer Can Use Customer Analytics and Big DataPredictiveMarketingPredictive MarGọi ngay
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