Consumer perception of product risks and benefits
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Consumer perception of product risks and benefits
Gerard Emilien • Rolf Weitkunat Frank Ludicke EditorsConsumerPerception of Product Risks and BenefitsConsumer Perception of Product Risks and Benefits Consumer perception of product risks and benefitssGerard Emilien • Rolf Weitkunat • Frank LiidickeEditorsConsumer Perception of Product Risks and Benefits0 SpringerEditorsGerard EmilienClinique du Nord Bort Louis. MauritiusFrank I.iidickcPhilip Morris Products S.ANcuchâtcl, SwitzerlandRolf WeitkunatPhilip Morris Products S.A Neuchâtel, Switzerland Consumer perception of product risks and benefitsISBN 978-3-319-50528-2 ISBN 978-3-319-5O53O-5 (eBook)DOI IO.l(X)7/978-3-319-50530-5Library of Congress Control Number: 2017934508© Springer InternatioConsumer perception of product risks and benefits
nal Publishing AG 2017T his work is subject to copyright. All rights arc reserved by the Publisher, whether the whole or part of the material is conceGerard Emilien • Rolf Weitkunat Frank Ludicke EditorsConsumerPerception of Product Risks and BenefitsConsumer Perception of Product Risks and Benefits Consumer perception of product risks and benefits physical way. and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter develojxxl.The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication docs n Consumer perception of product risks and benefitsot imply, even in the absence of a specific statement, that such names arc exempt from the relevant protective laws and regulations and therefore freeConsumer perception of product risks and benefits
for general use.The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed Io be true anGerard Emilien • Rolf Weitkunat Frank Ludicke EditorsConsumerPerception of Product Risks and BenefitsConsumer Perception of Product Risks and Benefits Consumer perception of product risks and benefitsaterial contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.Printed on acid-free paperIllis Springer imprint is published by Springer NatureThe registered company Consumer perception of product risks and benefitsis springer International Publishing AGThe registered company address is: Gewcrbestrassc 11. 6330 Cham. SwitzerlandForewordConsumer products are extraConsumer perception of product risks and benefits
ordinarily diverse, as are the consumers who might accept or reject, use or misuse them. As a result, ensuring informed consumer decision-making requiGerard Emilien • Rolf Weitkunat Frank Ludicke EditorsConsumerPerception of Product Risks and BenefitsConsumer Perception of Product Risks and Benefits Consumer perception of product risks and benefitsnalysis, of the risks and benefits that products might bring; descriptive research, regarding consumers’ intuitive understanding of those outcomes; and interventions, designed to inform those intuitions, so that consumers can make sound choices and producers can meet their needs.Consumer Perception Consumer perception of product risks and benefitsof Product Risks and Benefits summarizes analytical research relevant to premarketing evaluation of expected product performance, epidemiological tracConsumer perception of product risks and benefits
king of actual consumer experiences, and weighing of those risks and benefits. It summarizes descriptive research regarding the cognitive, affective, Gerard Emilien • Rolf Weitkunat Frank Ludicke EditorsConsumerPerception of Product Risks and BenefitsConsumer Perception of Product Risks and Benefits Consumer perception of product risks and benefits and experiences, in the context set by its analytical and descriptive contributions, as well as the legal and ethical obligations imposed by the societies in which these transactions occur. Its coverage is open and eclectic, with authors drawn from varied disciplines and employment settings and con Consumer perception of product risks and benefitstributions that provide access to varied approaches. A reader who knew nothing about these burgeoning fields before starting the book would have a gooConsumer perception of product risks and benefits
d feeling for its sweep, excitement, and controversies upon finishing.That reader would also realize the needless perils of designing and marketing prGerard Emilien • Rolf Weitkunat Frank Ludicke EditorsConsumerPerception of Product Risks and BenefitsConsumer Perception of Product Risks and Benefits Consumer perception of product risks and benefitss of the National Academy of Sciences, //ơ(Supplement 3), 14033-14039. doi:10.1073/pnas,1213273110; Fischhoff. B.. & Kadvany, J. (2011). Risk: 4 very short introduction. Oxford: Oxford University Press; Fischhoff. B., Brewer. N.. & Downs, J. s. (Eds.). (2011). Communicating risks and benefits: An ev Consumer perception of product risks and benefitsidence-based user’s guide. Washington. DC: Food and Drug Administration. http://www.fda.gov/AboulFDA/ReportsManualsForms/Reports/ucm268078.htmVGerard Emilien • Rolf Weitkunat Frank Ludicke EditorsConsumerPerception of Product Risks and BenefitsConsumer Perception of Product Risks and BenefitsGerard Emilien • Rolf Weitkunat Frank Ludicke EditorsConsumerPerception of Product Risks and BenefitsConsumer Perception of Product Risks and BenefitsGọi ngay
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