Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir
Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir
Cristiane CorreaDREAMBIGHow the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, Burg Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquirger King and HeinzCristiane CorreaDREAMBIGForeword byJim CollinsDream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir
and layout: Marcia Raed and Adriana MorenoCover: Miriam LernerCover Photo: Webb ChappellEbook: SBNigri Artes eTextos Ltda.Foreword"In the end, I am a Cristiane CorreaDREAMBIGHow the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, Burg Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquirom at the |\ /1 Stanford University Graduate School of Business. 1 was leading a case discussion for an I executive program, on the topic of what it takes to build a great company to last. ere, silting in the front row, was an understated executive wearing simple chinos and a casual shirt, drawing n Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquiro attention to himself. en he perked up when 1 began to gesticulate wildly about Wal-Mart and invoking the entrepreneur Sam Walton as an example. I deDream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir
scribed how Walton era ed culture and built a great organization, and that this better explained Wal-Marts success than the notion of business strategCristiane CorreaDREAMBIGHow the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, Burg Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquirnd upon his own visionary genius and charismatic personality. e executive in the front row raised his hand and challenged me: “Well, 1 know Sam personally, and 1 disagree with you,” he said. “I think that Sam is central to Wal-Mart’s success, and his visionary genius has carried it a long way.”“Yes, Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir” 1 acknowledged, but then countered: “But don’t you think that true greatness comes only when you’re able to build a company that can thrive far beyoDream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir
nd any individual leader?”We carried our discussion into the hallway, and 1 could see the executive was taken with the idea of enduring greatness, beyCristiane CorreaDREAMBIGHow the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, Burg Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir company. 1 did not know at that time that this fortuitous moment would turn into one of the most stimulating business friendships of my life.e executives name was Jorge Paulo Lemann, his partners were Marcel Herrmann Telles and Carlos Alberto Sicupira, and their company was the investment bank Gara Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquirntia. 1 didn’t know anything about them, so 1 asked a Brazilian MBA student of mine, “Hey, have you ever heard of these guys?” He looked at me like 1Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir
was crazy, as if I was asking a question like: “Have you ever heard of Warren Buffett or Bill Gates or Steve Jobs?” He showed me an article on the invCristiane CorreaDREAMBIGHow the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, Burg Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir powerhouses in Latin America.Then my MBA student added: “Oh, and they’re into the beer business now.”e beer business?” 1 thought to myself. “What on earth is an investment bank doing in the beer business?” If anyone would have told me then that these bankers had the dream to build the biggest beer Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquircompany in the world, and to buy Anheuser-Busch along the way, I would have said, “That’s not a vision, that’s delusion.” Yet, of course, that’s exactDream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir
ly what they did.1 have now been acquainted with the company, its culture, and the three partners for nearly twodecades, and have had the privilege toCristiane CorreaDREAMBIGHow the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, Burg Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquirat has occupied my own intellectual curiosity over the same two decades: What does it take to build an enduring great company? When Jerry Porras and 1 published Built to Last in 1994, they instinctively gravitated towards the ideas, and in particular the big dream of making a great company that woul Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquird indeed be built to last.In the intervening two decades, I have learned much from them. Here in this preface, I would like to share the top 10 lessonDream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir
s 1 have gleaned from watching, teaching, and learning from their journey.1)INVEST ALWAYS - AND ABOVE ALL - IN PEOPLE. e founders certainly have a strCristiane CorreaDREAMBIGHow the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, Burg Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquirple, especially young and talented leaders, eir philosophy: Better to give talented (if unproven) people a chance, and endure a few disappointments along the way, than to not believe in people. e number one ingredient in their secret sauce is an obsession with getting the right people, investing in Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquirthose people, challenging those people, building around those people and watching those people experience the sheer joy and exhilaration of achievingDream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir
a big dream together. And, just as important, stay with your proven people for a long time. Its interesting to note that the three founders have workeCristiane CorreaDREAMBIGHow the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, Burg Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquirlved for decades, such as the current CEO Carlos Brito. ey didn’t just get the right people on the bus; they got the right people on the bus for a very long time.2)SUSTAIN MOMENTUM WITH A BIG DREAM. Great people need big things to do, or they will take their creative energies elsewhere. So, the foun Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquirders built a two-piston flywheel: First, get great people; second, give them big things to do; then, get more great people, and come up with the nextDream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquir
big thing to do; then repeat, again and again. is is how they sustained momentum over time. ey always resonated with the idea of BHAGs - Big Hairy AudCristiane CorreaDREAMBIGHow the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, Burg Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquirthe inherent risks of pursuing big goals. Its like a great mountain-climbing team; on the one hand, there is inherent risk in doing one big mountain, then the next big mountain, then the next-bigger mountain a er that; on the other hand, if you don’t have new big mountains to climb, you will cease t Dream big (sonho grande) how the brazilian trio behind 3g capital jorge paulo lemann, marcel telles and beto sicupira acquiro develop and grow, and you will lose your best mountain climbers. Great climbers need big mountains to climb, always and forever.Cristiane CorreaDREAMBIGHow the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, BurgCristiane CorreaDREAMBIGHow the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, BurgGọi ngay
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