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EB_Parkin_EssEco6wm2

1Explain a perfectly competitive firm's profit-maximizing choices and derive its supply curve.2Explain how output, price, and profit are determined in

EB_Parkin_EssEco6wm2n the short run.3Explain how output, price, and profit are determined in the long run and explain why perfect competition is efficient.277Find more at

www.downloadslide.com 27« Pan 3 • PRICES. PROFITS, AND INDUSTRY PERFORMANCEMARKET TYPESThe four market types are•Perfect competition•Monopoly•Monopol EB_Parkin_EssEco6wm2

istic competition•OligopolyPerfect competitionA market in which there are many firms, each selling an identical produce many buyers: no barriers to th

EB_Parkin_EssEco6wm2

e entry of new firms into the industry; no advantage to established firms: and buyers and sellers are well informed about prices.■ Perfect Competition

1Explain a perfectly competitive firm's profit-maximizing choices and derive its supply curve.2Explain how output, price, and profit are determined in

EB_Parkin_EssEco6wm2tablished firms have no advantage over new firms.•Sellers and buyers are well informed about prices.These conditions that define perfect competition a

rise when the market demand for the product is large relative to the output of a single producer. This situation arises when economies of scale are ab EB_Parkin_EssEco6wm2

sent so the efficient scale of each firm is small. But a large market and the absence of economies of scale are not sufficient to create perfect compe

EB_Parkin_EssEco6wm2

tition. In addition, each firm must produce a good or service that has no characteristics that are unique to that firm so that consumers don't care fr

1Explain a perfectly competitive firm's profit-maximizing choices and derive its supply curve.2Explain how output, price, and profit are determined in

EB_Parkin_EssEco6wm2cture of paper cups and plastic shopping bags, lawn service, dry cleaning, and the provision of laundry services are all examples of highly competitiv

e industries.MonopolyA market in which one firm sells a good or service that has no close substitutes and a barrier blocks the entry of new firms.Mono EB_Parkin_EssEco6wm2

polistic competitionA market in which a large number of firms compete by making similar but slightly different products.OligopolyA market in which a s

EB_Parkin_EssEco6wm2

mall number of interdependent firms compete.■ Other Market TypesMonopoly arises when one firm sells a good or service that has no close substitutes an

1Explain a perfectly competitive firm's profit-maximizing choices and derive its supply curve.2Explain how output, price, and profit are determined in

EB_Parkin_EssEco6wm2estricted to a given location. For many years, a global firm called DeBeers had a near international monopoly in diamonds. Microsoft has a near monopo

ly in producing the operating system for a personal computer.Monopolistic competition arises when a large number of firms compete by making similar bu EB_Parkin_EssEco6wm2

t slightly different products. Each firm is the sole producer of the particular version of the good in question. For example, in the market for runnin

EB_Parkin_EssEco6wm2

g shoes, Nike, Reebok, Fila, Asics, New Balance, and many others make their own versions of the perfect shoe. The term "monopolistic competition" remi

1Explain a perfectly competitive firm's profit-maximizing choices and derive its supply curve.2Explain how output, price, and profit are determined in

EB_Parkin_EssEco6wm2dependent firms compete. Airplane manufacture is an example of oligopoly. Oligopolies might produce almost identical products, such as Duracell and En

ergizer batteries; or they might produce differentiated products, such as the colas produced by Coke and Pepsi.We study perfect competition in this ch EB_Parkin_EssEco6wm2

apter, monopoly in Chapter 12, and monopolistic competition and oligopoly in Chapter 13.Find more at www.downloadslide.com chapter 11 • Perfect Compet

EB_Parkin_EssEco6wm2

ition 27911.1 A FIRM'S PROFIT-MAXIMIZING CHOICESA firm's objective is to maximize economic profit, which is equal to total revenue minus the total cos

1Explain a perfectly competitive firm's profit-maximizing choices and derive its supply curve.2Explain how output, price, and profit are determined in

EB_Parkin_EssEco6wm2ieves its objective by deciding the quantity to produce. This quantity influences the firm's total revenue, total cost, and economic profit. In the lo

ng run, a firm achieves its objective by deciding whether to enter or exit a market.These are the key decisions that a firm in perfect competition mak EB_Parkin_EssEco6wm2

es. Such a firm does not choose the price at which to sell its output. The firm in perfect competition is a price taker—it cannot influence the price

EB_Parkin_EssEco6wm2

of its product.

1Explain a perfectly competitive firm's profit-maximizing choices and derive its supply curve.2Explain how output, price, and profit are determined in

1Explain a perfectly competitive firm's profit-maximizing choices and derive its supply curve.2Explain how output, price, and profit are determined in

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