Ebook Basics design 08 - Design thinking: Part 2
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Ebook Basics design 08 - Design thinking: Part 2
PersonificationPersonificationA design often personifies the particular aims, attributes or characteristics of a company, product or programme into a Ebook Basics design 08 - Design thinking: Part 2 recognisable graphic device.Personification is an abstract quality that is used to represent the highlighted characteristics of a company or brand. Designers create graphic devices that personify these qualities so that consumers or customers can form an emotional identification. Many company or br Ebook Basics design 08 - Design thinking: Part 2and logos function in this way.For personification to be successful and credible, the graphic device - and the attributes it represents - needs to sucEbook Basics design 08 - Design thinking: Part 2
cessfully resonate with the target audience and be compatible with the characteristics of the product or organisation. If not, it will appear incongruPersonificationPersonificationA design often personifies the particular aims, attributes or characteristics of a company, product or programme into a Ebook Basics design 08 - Design thinking: Part 2d must be identified and prioritised and bottom-up in that visual ideas are generated and conceptualised in consideration of what will appeal to the target audience.Design Thinking RefinementHeal’s (facing page)Pictured is a packaging range created by Pentagram for furniture and home products manufa Ebook Basics design 08 - Design thinking: Part 2cturer, Heal’s. The monotone, imageless design personifies the company’s simple, clean style, and uses a subtle, dry humour approach to design. TypogrEbook Basics design 08 - Design thinking: Part 2
ams are used as graphic elements to form the stem of a glass, the handle of a fork and the flame of a candle.TypogramThe deliberate use of typography PersonificationPersonificationA design often personifies the particular aims, attributes or characteristics of a company, product or programme into a Ebook Basics design 08 - Design thinking: Part 2rams add humour to personify Contemporary design styleGLVSSọ1Design Thinking PersonificationVisual metaphorsVisual metaphorsA visual metaphor refers to something it typically does not denote in order to imply a similarity to something else.This new meaning implied by a visual metaphor is often creat Ebook Basics design 08 - Design thinking: Part 2ed by the context in which the visual device is present. As such, for a visual metaphor to work (for the viewer to perceive a specific meaning, in othEbook Basics design 08 - Design thinking: Part 2
er words) requires the presence of shared knowledge or culture. The existence of a common pool of shared knowledge allows the designer to place subjecPersonificationPersonificationA design often personifies the particular aims, attributes or characteristics of a company, product or programme into a Ebook Basics design 08 - Design thinking: Part 2g circles that provide a visual metaphor for unification.Design Thinking RefinementMedway Renaissance (above and facing page)______________________________Pictured is a large-format book commissioned by Medway Renaissance in England to convey the ideas of Sir Terry Farrell, lead architect and master Ebook Basics design 08 - Design thinking: Part 2planner of a project tasked with uniting the five Medway towns (Rochester, Chatham, Gillingham, Rainham and strood). The logo is a visual metaphor forEbook Basics design 08 - Design thinking: Part 2
the five towns and their area of influence and the distillation of their separate identities into a single unit. The book was created with five diffePersonificationPersonificationA design often personifies the particular aims, attributes or characteristics of a company, product or programme into a Ebook Basics design 08 - Design thinking: Part 2epresent; the locations in which they were photographed are instantly recognisable to the people from the region.100101Client: Medway Renaissance Design: Gavin Ambrose/UrbikDesign thinking: Visual metaphor for unifying five towns into a single ‘unit'IM (OWMMAU AOT» ■fWMVDesign Thinking Visual metaph Ebook Basics design 08 - Design thinking: Part 2orsModificationPersonificationPersonificationA design often personifies the particular aims, attributes or characteristics of a company, product or programme into a PersonificationPersonificationA design often personifies the particular aims, attributes or characteristics of a company, product or programme into aGọi ngay
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