Ebook Global marketing (4/E): Part 1 - Kate Gillespie
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Ebook Global marketing (4/E): Part 1 - Kate Gillespie
FOURTH EDITIONGLOBALKATE GILLESPIE AND H. DAVID HENNESSEYGLOBAL MARKETING KATE GILLESPIE AND H. DAVID HENNESSEY23Global MarketingFourth EditionThis te Ebook Global marketing (4/E): Part 1 - Kate Gillespieextbook introduces students to rhe important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster.Increasingly, marketing activities must be integrated at a global level. Yet, Ebook Global marketing (4/E): Part 1 - Kate Gillespierhe enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar straEbook Global marketing (4/E): Part 1 - Kate Gillespie
tegic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include:■Coverage of ofFOURTH EDITIONGLOBALKATE GILLESPIE AND H. DAVID HENNESSEYGLOBAL MARKETING KATE GILLESPIE AND H. DAVID HENNESSEY23Global MarketingFourth EditionThis te Ebook Global marketing (4/E): Part 1 - Kate Gillespieg threat to legitimate marketers from transnational criminal organizations.■A chapter dedicated to understanding global and load competitors, setting rhe stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace.■Extensive real-life examples and ca Ebook Global marketing (4/E): Part 1 - Kate Gillespieses from developed and emerging markets, including insights into the often-overlooked markets of Africa, Larin America, and rhe Middle East.Written inEbook Global marketing (4/E): Part 1 - Kate Gillespie
a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong fFOURTH EDITIONGLOBALKATE GILLESPIE AND H. DAVID HENNESSEYGLOBAL MARKETING KATE GILLESPIE AND H. DAVID HENNESSEY23Global MarketingFourth EditionThis te Ebook Global marketing (4/E): Part 1 - Kate Gillespied Marketing at the University of Texas at Austin, USA. She has served as chair of rhe Global Marketing Special Interest Group of rhe American Marketing Association, and her research has appeared in top academic journals in the fields of international business, marketing, and area studies.H . David H Ebook Global marketing (4/E): Part 1 - Kate Gillespie ennessey is Professor (Emeritus) of Marketing and International Business at Babson College, USA. He lias taught courses on global marketing, marketinEbook Global marketing (4/E): Part 1 - Kate Gillespie
g strategy, and sales strategy, and has participated in executive education programs around rhe world.www.rontledge.coin/cvv/Gillespie4Global MarketinFOURTH EDITIONGLOBALKATE GILLESPIE AND H. DAVID HENNESSEYGLOBAL MARKETING KATE GILLESPIE AND H. DAVID HENNESSEY23Global MarketingFourth EditionThis te Ebook Global marketing (4/E): Part 1 - Kate Gillespieenue. New York, NY 10017and by Routledge2 Park Square, Milton Park, Abingdon, Oxon 0X14 4RNFOURTH EDITIONGLOBALKATE GILLESPIE AND H. DAVID HENNESSEYGLOBAL MARKETING KATE GILLESPIE AND H. DAVID HENNESSEY23Global MarketingFourth EditionThis teGọi ngay
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