Ebook International marketing (4/E): Part 1
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Ebook International marketing (4/E): Part 1
SAK ONKVISIT AND JOHN SHAWInternationalMarketingInternational MarketingMarketing is a universal activity, regardless 0Í the political, social, or econ Ebook International marketing (4/E): Part 1nomic systems 0Í a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.This fourth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every da Ebook International marketing (4/E): Part 1y, and it provides the solid foundation required to understand the complexities of marketing on a global scale.The book has been fully updated with toEbook International marketing (4/E): Part 1
pical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up to dale theories, referenSAK ONKVISIT AND JOHN SHAWInternationalMarketingInternational MarketingMarketing is a universal activity, regardless 0Í the political, social, or econ Ebook International marketing (4/E): Part 1e topic rather than an anecdotal or descriptive one alone.The book includes chapters on:■trade distortions and marketing barriers■culture■consumer behavior■marketing research■foreign market entry strategies■product and branding strategics■promotion and pricing strategies■currencies and foreign excha Ebook International marketing (4/E): Part 1ngeAccessibly written and designed, this is the most international book on marketing available which can be used by undergraduates and postgraduates tEbook International marketing (4/E): Part 1
he world over. As one of the most successful textbooks in its field, the book has been adopted in the USA, Europe, Asia, Australia, and elsewhere, al SAK ONKVISIT AND JOHN SHAWInternationalMarketingInternational MarketingMarketing is a universal activity, regardless 0Í the political, social, or econ Ebook International marketing (4/E): Part 1of Marketing at San José State University, USA.John Shaw is Professor of Marketing at Providence College, USA.International MarketingAnalysis and strategyFourth editionSak Onkvisit and John J. Shaw13 RoutledgeI > Taylor Hands GroupNiW YORK AND LONDONFirst edition published by Charles Merrill ill 198 Ebook International marketing (4/E): Part 19Second edition published by Macmillan in 1993Third edition published by Prentice-Hall in 1997fourth edition 2001Simultaneously published in the UK, UEbook International marketing (4/E): Part 1
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