Ebook Marketing research - An applied a pproach (5/E): Part 2
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Ebook Marketing research - An applied a pproach (5/E): Part 2
Ebook Marketing research - An applied a pproach (5/E): Part 2
www.downloadslide.net14Sampling: design and proceduresThere is no hope of making scientific statements about a population based on the knowledge obtai Ebook Marketing research - An applied a pproach (5/E): Part 2ined from a sample, unless we are circumspect in choosing a sampling method.www.downloadslide.net410 Marketing ResearchObjectivesAfter reading this chapter, you should be able to:1differentiate a sample from a census and identify the conditions that favour the use of a sample versus a census;2discus Ebook Marketing research - An applied a pproach (5/E): Part 2s the sampling design process: definition of the target population, determination of the sampling frame, selection of sampling technique(s), determinaEbook Marketing research - An applied a pproach (5/E): Part 2
tion of sample size, execution of the sampling process and validating the sample;3classify sampling techniques as non-probability and probability sampwww.downloadslide.net14Sampling: design and proceduresThere is no hope of making scientific statements about a population based on the knowledge obtai Ebook Marketing research - An applied a pproach (5/E): Part 2ampling techniques of simple random, systematic, stratified and cluster sampling;6identify the conditions that favour the use of non-probability sampling versus probability sampling;7understand the sampling design process and the use of sampling techniques across countries;8appreciate how the growth Ebook Marketing research - An applied a pproach (5/E): Part 2 in online panels is shaping the manner in which sampling may be designed and executed.OverviewSampling is a key component of any research design. SamEbook Marketing research - An applied a pproach (5/E): Part 2
pling design involves several basic questions:1Should a sample be taken?2If so. what process should be followed?3What kind of sample should be taken?4www.downloadslide.net14Sampling: design and proceduresThere is no hope of making scientific statements about a population based on the knowledge obtai Ebook Marketing research - An applied a pproach (5/E): Part 2d the qualitative considerations necessary to answer these questions. We address the question of whether or not to sample and describe the steps involved in sampling. Included in questions of the steps involved in sampling arc the use, benefits and limitations of the access panel in sample design. W Ebook Marketing research - An applied a pproach (5/E): Part 2c present the nature of non-probability and probability sampling and related sampling techniques. We discuss the use of sampling techniques in internaEbook Marketing research - An applied a pproach (5/E): Part 2
tional marketing research and identify the relevant ethical issues. Wc conclude by examining the issues around designing and executing well-focused sawww.downloadslide.net14Sampling: design and proceduresThere is no hope of making scientific statements about a population based on the knowledge obtai Ebook Marketing research - An applied a pproach (5/E): Part 2sponse error, are discussed in Chapter 15.)Wc begin with two examples. The first illustrates the choice of a sampling method in a complex international study, with hard-to-access participants. The second illustrates a key debate that challenges many researchers. Given the demand for researchers to s Ebook Marketing research - An applied a pproach (5/E): Part 2ample 'willing' participants to match specific profiles, the use of the access panel has grown enormously in the research industry. As you progress thEbook Marketing research - An applied a pproach (5/E): Part 2
rough questions of the nature, purpose and techniques of sampling, the key debates in this example should be addressed.www.downloadslide.netChapter 14www.downloadslide.net14Sampling: design and proceduresThere is no hope of making scientific statements about a population based on the knowledge obtai Ebook Marketing research - An applied a pproach (5/E): Part 2ies, women are the linchpin to the advancement of many indicators of prosperity. In the West, it is often believed that greater financial prosperity always equates to greater happiness. In those countries where women appear to be doing well financially, are these women really happier? In societies w Ebook Marketing research - An applied a pproach (5/E): Part 2here women's pursuit of prosperity and happiness is not supported, research has a role to play both in providing them with a voice to let their hopesEbook Marketing research - An applied a pproach (5/E): Part 2
and dreams be heard and in public policy designed to support them. To address some of these issues, D3 Systems (www.d3systems.com) launched the Women www.downloadslide.net14Sampling: design and proceduresThere is no hope of making scientific statements about a population based on the knowledge obtai Ebook Marketing research - An applied a pproach (5/E): Part 2 of the globe. The questions used for the WIMC were designed to measure women's empowerment in actual daily practice, providing a deep look into the gap between current public policy and empowerment initiatives and actual practice on the personal and local level. In some cases, WIMC got at the issue Ebook Marketing research - An applied a pproach (5/E): Part 2s indirectly, as in many Muslim countries asking with direct wording would not yield honest answers. Individual country surveys were conducted, eitherEbook Marketing research - An applied a pproach (5/E): Part 2
face to face or via CATI as appropriate. Each country's sampling frame was designed to provide the best possible representation of the attitudes and www.downloadslide.net14Sampling: design and proceduresThere is no hope of making scientific statements about a population based on the knowledge obtai Ebook Marketing research - An applied a pproach (5/E): Part 2 urban areas only. At Its launch WIMC focused upon the following 10 countries:CountryModeWomen only, nAfghanistanFace-to-face nationwide1175BangladeshFace-to-face nationwide753 Ebook Marketing research - An applied a pproach (5/E): Part 2www.downloadslide.net14Sampling: design and proceduresThere is no hope of making scientific statements about a population based on the knowledge obtaiGọi ngay
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