Ebook Principles of information systems (9th edition): Part 2
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Ebook Principles of information systems (9th edition): Part 2
Chapter 8Electronic and Mobile CommerceChapter 9Enterprise SystemsChapter 10Information and Decision Support SystemsChapter 11Knowledge Management and Ebook Principles of information systems (9th edition): Part 2d Specialized Information SystemsCHAPTER.8.PRINCIPLESLEARNING OBJECTIVESElectronic and Mobile Commerce— . - — — — — ■ Electronic commerce and mobile commerce are evolving, providing now ways of conducting business that present both opportunities for improvement and potential problems.•Dcscr ibe the Ebook Principles of information systems (9th edition): Part 2current status uf various forms of e commerce. ircludirig D2D. D2C, C2C. anti e-(kwernment ■ Outline a multistage purchasing model that describes howEbook Principles of information systems (9th edition): Part 2
e-commerce works •Define in commerce arid identify some of its unique challenges.■ E-commerce and m-commerce can be used in many innovative ways to imChapter 8Electronic and Mobile CommerceChapter 9Enterprise SystemsChapter 10Information and Decision Support SystemsChapter 11Knowledge Management and Ebook Principles of information systems (9th edition): Part 2 nf e-commerce and m-commerce• Although e-commerce and m-commerce offer many advantages, users must be aware of and protect themselves from many threats associated with use of this technology.■ Identity the major issues that represent significant threats to the continued growth of e-commercc and m-c Ebook Principles of information systems (9th edition): Part 2ommercc.• Organizations must define and execute a strategy to be successful in e-commerce and m-commerce. ■ E-commerce and m-commerce require the careEbook Principles of information systems (9th edition): Part 2
ful planning and integration of a number of technology infrastructure components.•Outline the key components of a successful e-commerce and m-commerceChapter 8Electronic and Mobile CommerceChapter 9Enterprise SystemsChapter 10Information and Decision Support SystemsChapter 11Knowledge Management and Ebook Principles of information systems (9th edition): Part 2ures of the electronic payment systems needed to support e-commerce and m-commerce.Electronic and ModInformation Systems in the Global Economy 1^1Staples, United StatesStaples Upgrades E-Commerce System to Increase Conversion RateStaples Tnc. created the first office supply superstore in 1986 and ha Ebook Principles of information systems (9th edition): Part 2s grown to over 8,000 stores in 22 countries. Staples has a reputation lor using technology and information systems, both in the store and nn the InteEbook Principles of information systems (9th edition): Part 2
rnet, to provide customers with easy access to the office supplies that they need. Alter investing heavily in online sales. Staples has become the secChapter 8Electronic and Mobile CommerceChapter 9Enterprise SystemsChapter 10Information and Decision Support SystemsChapter 11Knowledge Management and Ebook Principles of information systems (9th edition): Part 2-commeroe sales include selling online to independent consumers, called business to consumer ocommcroc, or TÌ2C, and Sidling to businesses at special hulk rates, called business-to-business e-commerce or B2B. Staples provides two Web sites to cater to its two types of customers: Staples.com for B2C’ Ebook Principles of information systems (9th edition): Part 2 home office and small businesses and Staples!.ink com for B2B larger businesses According to IBM, who works with Staples in developing their e-commerEbook Principles of information systems (9th edition): Part 2
oe technologies, both e-commerce channels figure prominently in the companys long term growth strategy.REbook Principles of information systems (9th edition): Part 2
ta from IBM Io upgrade its Staplcs.com hardware, soft wain, and overall informal ion systems. Powerful new Web servers were installed t hat worn more Chapter 8Electronic and Mobile CommerceChapter 9Enterprise SystemsChapter 10Information and Decision Support SystemsChapter 11Knowledge Management and Ebook Principles of information systems (9th edition): Part 2mcrrxi system that 18 stable and can manage customer transaction data more efficiently. The new system works stsimlcssly with Staples bank end systems for unified database managementStaples views its new <: commerce system as a Toiindal ion of a new way of interacting with its customers." according Ebook Principles of information systems (9th edition): Part 2to an IBM case study. The company is using the system to create a unique online shopping experience for its customers, which is aEbook Principles of information systems (9th edition): Part 2
ow leads in the market. The new Staples.com provides a personalized and custom-designed online environment for Its customers. Staples believes that alChapter 8Electronic and Mobile CommerceChapter 9Enterprise SystemsChapter 10Information and Decision Support SystemsChapter 11Knowledge Management and Ebook Principles of information systems (9th edition): Part 2arketing strategy.Staples conducted thorough marketing research to find out what its online customers liked and disliked about its Web site services Tlxe results yieldixi ideas for new systems that could make customer’s lives easier. Staples developed a new service called "Easy Reorder" that analyze Ebook Principles of information systems (9th edition): Part 2s a customer's order history. looking for patterns, and creates an Inventory list that 18 updated with each order. Another system named "Easy Rebate”Ebook Principles of information systems (9th edition): Part 2
simplifies the process for claiming product rebatesThe investment in new e-oornmeree systems has provided Staples with significant returns. An ImportaChapter 8Electronic and Mobile CommerceChapter 9Enterprise SystemsChapter 10Information and Decision Support SystemsChapter 11Knowledge Management and Ebook Principles of information systems (9th edition): Part 2ile Staples.com conversion rate has improved by 60 percent. Staples.com is also much more stable than It was earlier. When it experienced a surge of 9.000 orders In one hour on312Part 3 Business Intormaton Systemsthe day after Thanksgiving the so-c-alltxl Black Friday it sulTeied no degradation in p Ebook Principles of information systems (9th edition): Part 2erformance.Staples realizes that online competition poses a senous threat to Its market dominance Selling online is no longer considered an accessoryEbook Principles of information systems (9th edition): Part 2
lo a brick-and-inortar business, but has become a m^Jor sales channel that can make or break a business. E-commerce tactics and strategies have becomeChapter 8Electronic and Mobile CommerceChapter 9Enterprise SystemsChapter 10Information and Decision Support SystemsChapter 11Knowledge Management and Ebook Principles of information systems (9th edition): Part 2mmerce battles online to gain or maintain rank In their respective markets.As you read this chapter, consider the following:•What advantages do e-commerce and m-commerce Oller sellers and vendors over traditional shopping venues?•What are the limitations of m-commerce and e-commerce? What doesn't se Ebook Principles of information systems (9th edition): Part 2ll well online, and why are some shoppers uncomfortable shopping online?Why Learn AboutElectronic andMobileCommerce?Chapter 8Electronic and Mobile CommerceChapter 9Enterprise SystemsChapter 10Information and Decision Support SystemsChapter 11Knowledge Management andChapter 8Electronic and Mobile CommerceChapter 9Enterprise SystemsChapter 10Information and Decision Support SystemsChapter 11Knowledge Management andGọi ngay
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