Ebook Principles of marketing (7/E): Part 1
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Ebook Principles of marketing (7/E): Part 1
Ebook Principles of marketing (7/E): Part 1
BRIEF CONTENTSPreface About the authors Acknowledgementsxvi xxi xxiiiPartiDefining marketing and the marketing process1Chapter 1Marketing: creating cu Ebook Principles of marketing (7/E): Part 1ustomer value and engagement2Chapter 2Company and marketing strategy, partnering to build customer engagement, value and relationships36Part 2Understanding the marketplace and consumers65Chapter 3Analysing the marketing environment66Chapter 4Managing marketing information to gain customer insights10 Ebook Principles of marketing (7/E): Part 12Chapter 5Consumer markets and buyer behaviour136Chapter 6Business markets and business buyer behaviour168Part 3Designing a customer value-driven straEbook Principles of marketing (7/E): Part 1
tegy and mix189Chapter 7Customer-driven marketing strategy: creating value for target customers190Chapter 8Products, services and brands: building cusBRIEF CONTENTSPreface About the authors Acknowledgementsxvi xxi xxiiiPartiDefining marketing and the marketing process1Chapter 1Marketing: creating cu Ebook Principles of marketing (7/E): Part 1pter 11Pricing strategies: additional considerations31?Chapter 12Marketing channels: delivering customer value338Chapter 13Retailing and wholesaling372Chapter 14Engaging customers and communicating customer value: integrated marketing communications strategy406Chapter 15Advertising and public relati Ebook Principles of marketing (7/E): Part 1ons434Chapter 16Personal selling and sales promotion464Chapter 17Direct, online, social media and mobile marketing500V>4^1. www.downloadslide.nelPHILIEbook Principles of marketing (7/E): Part 1
P KOTLER GARY ARMSTRONG LLOYD c. HARRIS NIGEL PIERCYMarketing7TH EUROPEAN EDITIONV PearsonPrinciples of Marketing©PearsonAt Pearson, we have a simple BRIEF CONTENTSPreface About the authors Acknowledgementsxvi xxi xxiiiPartiDefining marketing and the marketing process1Chapter 1Marketing: creating cu Ebook Principles of marketing (7/E): Part 1tise to provide engaging and effective learning experiences that serve people wherever and whenever they are learning.From classroom to boardroom, our curriculum materials, digital learning tools and testing programmes help to educate millions of people worldwide more than any other private enterpri Ebook Principles of marketing (7/E): Part 1se.Every day our work helps learning flourish, and wherever learning flourishes, so do people.BRIEF CONTENTSPreface About the authors Acknowledgementsxvi xxi xxiiiPartiDefining marketing and the marketing process1Chapter 1Marketing: creating cuBRIEF CONTENTSPreface About the authors Acknowledgementsxvi xxi xxiiiPartiDefining marketing and the marketing process1Chapter 1Marketing: creating cuGọi ngay
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