Enhancing the competitiveness of BIDVs card services in the digital era

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Enhancing the competitiveness of BIDVs card services in the digital era

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHĐẢNG THỊ HẢI YẾNENHANCING THE COMPETITIVENESSOF BIDV’S ( ARD SERVICES IN THE DIGITAL ERANÂNG CAO KH

Enhancing the competitiveness of BIDVs card services in the digital eraHẢ NĂNG CẠNH TRANHVÉ DỊCH VỤ THẺ C ỦA NGÂN HÀNG TMCP ĐẢU TV VÀ PHÁT TRIỂN VIỆT NAM (BIDV) TRONG KỶ NGUYÊN SÓLUẬN VĂN THẠC Sỉ QUÂN TRỊ KINH DOANHHÀ NỘI

-2019ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUÀN TRỊ VÀ KINH DOANHDẠNG thị hải YẺNENHANCING THE COMPETITIVENESSOF BIDV’S C ARD SERVICES IN THE DIGITAL ERANÂNG C Enhancing the competitiveness of BIDVs card services in the digital era

AO KIIẤ NĂNG C ẠNH TRANHVÈ DỊCH VỤ THE CỦA NGÂN HÀNG I MCP DÀU TƯ VÀ PHÁ I TRIỀN VIỆT NAM (BIDV) I RONG KỶ NGUYÊN SÓChuyên ngành: Quân trị kinh doanh

Enhancing the competitiveness of BIDVs card services in the digital era

Mà số: 60 34 01 02LUẬN VĂN THẠC Sì QUÀN TRỊ KINH DOANHNGƯỜI HƯỚNG DÂN KHOA HỌC: PGS.TS. HOÀNG DỈNH PHIHÀ NỘI -2019DECLARATIONThe author confirms that

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHĐẢNG THỊ HẢI YẾNENHANCING THE COMPETITIVENESSOF BIDV’S ( ARD SERVICES IN THE DIGITAL ERANÂNG CAO KH

Enhancing the competitiveness of BIDVs card services in the digital era research and article.The other’s research result and documentation (extraction, table, figure, and other document) used in the thesis arc cited prope

rly and the permission (if required) is given.The author is responsible in front of the Thesis Assessment Committee, Hanoi School of Business and Mana Enhancing the competitiveness of BIDVs card services in the digital era

gement, and the laws for above-ment ioned dec lara I ion.Author.Dang Illi I lai Yen1ACKNOWLEDMENT1 have gained huge knowledge, skill and insights from

Enhancing the competitiveness of BIDVs card services in the digital era

my MBA 11 course. The course raised my capacity of administration and management up to the next level. I would like to extend my sincerest thanks and

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHĐẢNG THỊ HẢI YẾNENHANCING THE COMPETITIVENESSOF BIDV’S ( ARD SERVICES IN THE DIGITAL ERANÂNG CAO KH

Enhancing the competitiveness of BIDVs card services in the digital era Phi for his useful comments, remarks and engagement during my process of doing this master thesis. 1 would also like to thank the leaders and staff o

f Technology Department of BIDV, IT Center of BIDV and Card ('enter of BIDV who enthusiastically participated in the survey and provided me with valua Enhancing the competitiveness of BIDVs card services in the digital era

ble advice and comments during my thesis completion.Sincere thanks are extended to the Hanoi School of Business & Management Viet Nam National Univ er

Enhancing the competitiveness of BIDVs card services in the digital era

sily. Hanoi for equipping me with huge knowledge and skills through Various interesting and practical subjects. I also would like to thank my classmat

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHĐẢNG THỊ HẢI YẾNENHANCING THE COMPETITIVENESSOF BIDV’S ( ARD SERVICES IN THE DIGITAL ERANÂNG CAO KH

Enhancing the competitiveness of BIDVs card services in the digital erat has been made, due to the limitations of the level of knowledge, practical experience, experience in scientific research, the thesis is inevitably l

imited. I would like to receive the comments of researchers, teachers and readers so that the thesis is more complete both scientific and practical re Enhancing the competitiveness of BIDVs card services in the digital era

ason.Author,Dang Thi Hai YeniiTABLE OF CONTENTS

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHĐẢNG THỊ HẢI YẾNENHANCING THE COMPETITIVENESSOF BIDV’S ( ARD SERVICES IN THE DIGITAL ERANÂNG CAO KH