Exploring omnichannel retailing common expectations and diverse realities
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Exploring omnichannel retailing common expectations and diverse realities
Exploring omnichannel retailing common expectations and diverse realities
Wojciech PiotrowiczRichard Cuthbertson EditorsI Exploring Omnichannel RetailingCommon Expectations and Diverse RealitiesWojciech Piotrowicz • Richard Exploring omnichannel retailing common expectations and diverse realities Cuthbertson EditorsExploring OmnichannelRetailingCommon Expectations and Diverse Realities0 SpringerEditorsWojciech PiotrowiczSupply Chain Management and SocialResponsibility. Department of MarketingHankcn School of EconomicsHelsinki. FinlandOxford Institute of Retail Management Said Business Schoo Exploring omnichannel retailing common expectations and diverse realitiesl. University of OxfordOxford. UKRichard CuthbertsonOxford Institute OÍ Retail ManagementSaid Business School. University of OxfordOxford. UKISBN 978-Exploring omnichannel retailing common expectations and diverse realities
3-319-98272-4 ISBN 978-3-319-98273-1 (eBook)https://doi.Org/l 0.1007/978-3-319-98273-1Library of Congress Control Number 2018961137'£> Springer NatureWojciech PiotrowiczRichard Cuthbertson EditorsI Exploring Omnichannel RetailingCommon Expectations and Diverse RealitiesWojciech Piotrowicz • Richard Exploring omnichannel retailing common expectations and diverse realitiesed, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or ill any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology Exploring omnichannel retailing common expectations and diverse realities now known or hereafter developed.The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does notExploring omnichannel retailing common expectations and diverse realities
imply, even in (he absence of a specific statement, that such names are exempt from the relevant protective laws anil regulations and therefore free Wojciech PiotrowiczRichard Cuthbertson EditorsI Exploring Omnichannel RetailingCommon Expectations and Diverse RealitiesWojciech Piotrowicz • Richard Exploring omnichannel retailing common expectations and diverse realities accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in Exploring omnichannel retailing common expectations and diverse realitiespublished maps and institutional affiliations.Ibis Springer imprint is published by the registered company Springer Nature Switzerland AGIbc registereExploring omnichannel retailing common expectations and diverse realities
d company address is: GcwcrbcsUassc 11. 6330 Cham. SwitzerlandPrefaceThis book considers the current state of omnichanncl development in retailing froWojciech PiotrowiczRichard Cuthbertson EditorsI Exploring Omnichannel RetailingCommon Expectations and Diverse RealitiesWojciech Piotrowicz • Richard Exploring omnichannel retailing common expectations and diverse realitiesysia. Poland, Turkey, the UK, and the USA, with sectors from grocery to fashion to pharmaceuticals. The chapters discuss strategic issues, such as strategy implementation and channel integration, as well as operational and technological issues, such as product delivery and mobile apps. Such diverse Exploring omnichannel retailing common expectations and diverse realitiesrealities suggest different approaches to omnichannel development, with different resulting solutions, and yet there arc many common expectations. ConExploring omnichannel retailing common expectations and diverse realities
sumers, retailers, and suppliers all over the world expect online markets to be fully integrated with physical channels, with faster delivery and highWojciech PiotrowiczRichard Cuthbertson EditorsI Exploring Omnichannel RetailingCommon Expectations and Diverse RealitiesWojciech Piotrowicz • Richard Exploring omnichannel retailing common expectations and diverse realitiess at the annual Oxford Institute of Retail Management conference al the University of Oxford.Following a general introduction to omnichannel development, we have deliberately allowed the contributing chapters to cover a broad range of subjects to reflect the wide disruptive impact of these new devel Exploring omnichannel retailing common expectations and diverse realitiesopments. Moreover, each contributing chapter has focused in depth on a few topics of interest. These diverse perspectives arc then all brought togetheExploring omnichannel retailing common expectations and diverse realities
r in the final chapter, which analyses the common expectations, synthesises the diverse realities, and so leads to the creation of a framework that prWojciech PiotrowiczRichard Cuthbertson EditorsI Exploring Omnichannel RetailingCommon Expectations and Diverse RealitiesWojciech Piotrowicz • Richard Exploring omnichannel retailing common expectations and diverse realitiesis happen.Wojciech PiotrowiczRichard Cuthbertson EditorsI Exploring Omnichannel RetailingCommon Expectations and Diverse RealitiesWojciech Piotrowicz • RichardGọi ngay
Chat zalo
Facebook