Exploring the rise of fandom in contemporary consumer culture
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Exploring the rise of fandom in contemporary consumer culture
Exploring the rise of fandom in contemporary consumer culture
I Premier Reference SoExploring the Rise of Fandom in Contemporary Consumer CultureCheng Lu WangIGIGlobalssOBSMrt»JC»C* OKW.KZZExploring the Rise of F Exploring the rise of fandom in contemporary consumer cultureFandom in Contemporary Consumer CultureCheng Lu Wang University of New Haven, USAA volume in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book SeriesIGIGlobalssCHSSEMNAICRo KNOA’LEOSEPublished ill the United States of America byIGI Globalbusiness Science Refe Exploring the rise of fandom in contemporary consumer culturerence (an imprint of 1G1 Global)701 E. Chocolate AvenueHershey FA. USA 17033Tel: 717 533 8845Fax: 717 533 8661 r mail: cuil&igi gluhalx'om Web site: hExploring the rise of fandom in contemporary consumer culture
ttp://www.igi-global.aMnCopyright &) 2018 by IGI Global. All rights reserved. No part of Illis publication may he reproduced, stored or distributed inI Premier Reference SoExploring the Rise of Fandom in Contemporary Consumer CultureCheng Lu WangIGIGlobalssOBSMrt»JC»C* OKW.KZZExploring the Rise of F Exploring the rise of fandom in contemporary consumer culture used ill Illis set are fur identification purposes only. Inclusion of the names of the pnxlucts or companies does not indicate a claim of ownership by 1G1 Global of the ưadcmark or registered trademark.Library of Congress Cataloging-in-Publication DataNames: Wang. Cbengiu. editor.Title: Exploring t Exploring the rise of fandom in contemporary consumer culturehe rise of fandom in contemporary consumer culture / Chenglai Wang, editor.Description: Hershey : Business Science Reference, 12017|Identifier*: LCCNExploring the rise of fandom in contemporary consumer culture
20170159191ISRN 978I5225322OO(hardcover) I ISBN 9781522532217(ebook)Subjects: LCSH: Brand loyalty. I Consumer behavior. I Branding (Marketing)ClassifiI Premier Reference SoExploring the Rise of Fandom in Contemporary Consumer CultureCheng Lu WangIGIGlobalssOBSMrt»JC»C* OKW.KZZExploring the Rise of F Exploring the rise of fandom in contemporary consumer cultureies Advances in Marketing. Customer Relationship Management, and E-Services (AMCRMES) (ISSN: 2327-5502: elSSN; 2327-5529)British Cataloguing in Publication DataA Cataloguing in Publication record fur this book is available from lite British Library.All work contributed to this book is new. prcviousl Exploring the rise of fandom in contemporary consumer culturey-unpublishcd material. Ihc views expressed in this book orc those of the authors, but not necessarily of die publisher.For electronic access to thisExploring the rise of fandom in contemporary consumer culture
publication, please contact: crcsourccst^igi-global.com.MissionAdvances in Marketing,Customer Relationship Management, and E-Services (AMCRMES) Book SI Premier Reference SoExploring the Rise of Fandom in Contemporary Consumer CultureCheng Lu WangIGIGlobalssOBSMrt»JC»C* OKW.KZZExploring the Rise of FI Premier Reference SoExploring the Rise of Fandom in Contemporary Consumer CultureCheng Lu WangIGIGlobalssOBSMrt»JC»C* OKW.KZZExploring the Rise of FGọi ngay
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