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From products to services insights and experience from companies which have embraced the service economy

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Nội dung chi tiết: From products to services insights and experience from companies which have embraced the service economy

From products to services insights and experience from companies which have embraced the service economy

From Products to ServicesInsight and experience from companies which have embraced the service economyLaurie YoungJohn Wiley & Sons, LtdFrom Products

From products to services insights and experience from companies which have embraced the service economy to ServicesFrom Products to ServicesInsight and experience from companies which have embraced the service economyLaurie YoungJohn Wiley & Sons, LtdCo

pyright @ 2(X)8John Wiley & Sons Ltd, Tile Atrium, Southern Gate, Chichester,West Sussex PO19 8SQ, EnglandTelephone (+44) 1243 779777Email (for orders From products to services insights and experience from companies which have embraced the service economy

and customer service enquiries): cs-books@wiley.co.ukVisit our Home Page on www.wiley.comAll Rights Reserved. No part of this publication may be repr

From products to services insights and experience from companies which have embraced the service economy

oduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwis

From Products to ServicesInsight and experience from companies which have embraced the service economyLaurie YoungJohn Wiley & Sons, LtdFrom Products

From products to services insights and experience from companies which have embraced the service economy 90 Tottenham Court Road, London WIT 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the

Permissions Department, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England, or emailed to permreq@wiley.co.u From products to services insights and experience from companies which have embraced the service economy

k, or faxed to (+44) 1243 770620.Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and pro

From products to services insights and experience from companies which have embraced the service economy

duct names used in this book are trade names, service marks, trademarks or registered trademarks of their respective owners. The Publisher is not asso

From Products to ServicesInsight and experience from companies which have embraced the service economyLaurie YoungJohn Wiley & Sons, LtdFrom Products

From products to services insights and experience from companies which have embraced the service economyhe subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services. It professional advic

e or other expert assistance is required, the services of a competent professional should be sought.Other Wiley Editorial OfficesJohn Wiley & Sons Inc From products to services insights and experience from companies which have embraced the service economy

., 111 River Street, Hoboken, NJ 07030, USAJossey-Rass, 989 Market Street, San Francisco, CA 94103-1741. USAWiley-VCH Verlag GmbH, Boschstr. 12, D-694

From products to services insights and experience from companies which have embraced the service economy

69 Weinheim, GermanyJohn Wiley 81 Sons Australia Ltd, 42 McDougall Street, Milton, Queensland 4064. AustraliaJohn Wiley <&. Sons (Asia) Pte Ltd, 2 Cle

From Products to ServicesInsight and experience from companies which have embraced the service economyLaurie YoungJohn Wiley & Sons, LtdFrom Products

From products to services insights and experience from companies which have embraced the service economyo publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.Library of Congr

ess Cataloging-in-Publication DataYoung, Laurie, 1955-From products to services : insight and experience from companies which have embraced the servic From products to services insights and experience from companies which have embraced the service economy

e economy / Laurie Young.p. cm.Includes bibliographical references and index.ISBN 978-0-470-02668-7 (cloth : alk. paper) 1. Service industries. 2. Cus

From products to services insights and experience from companies which have embraced the service economy

tomer services. 3. New products. I. Title.HD9980.5.Y68 2008658.8-dc22

From Products to ServicesInsight and experience from companies which have embraced the service economyLaurie YoungJohn Wiley & Sons, LtdFrom Products

From Products to ServicesInsight and experience from companies which have embraced the service economyLaurie YoungJohn Wiley & Sons, LtdFrom Products

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