Grow how ideals power growth and profit at the worlds greatest companies
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Grow how ideals power growth and profit at the worlds greatest companies
JIM STENGELHow IdealsPower Growthand Profit at theWorld's GreatestCompanies“Jim Stengel occupies a unique place in the business world insights gained Grow how ideals power growth and profit at the worlds greatest companiesd from his successful business career, he powerft.^ _________ ... ___that businesses that make a higher purpose their north star far outperform their competition. In page after page, he argues convincingly that in today’s world, improving people’s lives and having a positive social impact are the be Grow how ideals power growth and profit at the worlds greatest companiesst prescriptions for long-term success. By combining a scientist’s rigor with a storyteller’s gifts, he has produced a brilliant, must-read book supreGrow how ideals power growth and profit at the worlds greatest companies
mely suited to our times.”—Arianna Huffington, president and editor in chief, The Huffington Post“When you start reading Grow, you may well feel a litJIM STENGELHow IdealsPower Growthand Profit at theWorld's GreatestCompanies“Jim Stengel occupies a unique place in the business world insights gained Grow how ideals power growth and profit at the worlds greatest companiesnd his experience with a generosity bordering on the reckless; and he has the hard, clean numbers to bear his teachings out.”—Sir Martin Sorrell, CEO, WPP“People search for meaning in their lives. Leaders who can infuse meaning into business strategies, work plans, and even organizational structures Grow how ideals power growth and profit at the worlds greatest companies can inspire dramatically higher levels of performance. Jim Stengel’s book Grow is a tool kit for turning the power of ideals—or what we at P&G thinkGrow how ideals power growth and profit at the worlds greatest companies
of as purpose—into competitive advantage and sustainable growth.”—Robert A. McDonald, chairman, president, and CEO, Procter & Gamble“Some say brands aJIM STENGELHow IdealsPower Growthand Profit at theWorld's GreatestCompanies“Jim Stengel occupies a unique place in the business world insights gained Grow how ideals power growth and profit at the worlds greatest companiestainable differentiation has never been more essential, and effective branding is the only winning game in town. But branding done right is no less than a way of life— encompassing culture, connection, intimacy, and ideals lived with unrelenting passion; so much more than merely following the whims Grow how ideals power growth and profit at the worlds greatest companiesof the latest market research. A landmark book tailor-made for the times! Read it, absorb it, live it!”—Tom Peters, co-author of In Search of ExcellenGrow how ideals power growth and profit at the worlds greatest companies
ce“In Grow, Jim Stengel presents a new powerful model for business. An innovator and a marketing veteran, Stengel shows how companies can leverage socJIM STENGELHow IdealsPower Growthand Profit at theWorld's GreatestCompanies“Jim Stengel occupies a unique place in the business world insights gained Grow how ideals power growth and profit at the worlds greatest companiesut for all business leaders.”—Sheryl Sandberg, coo, Facebook“Every executive understands the value proposition—the economic attributes around which you sell. Jim Stengel explains the power and urgency of the values proposition— the principles for which you stand. This breakthrough book, filled with Grow how ideals power growth and profit at the worlds greatest companiesoriginal ideas and engaging stories, will inspire you to rethink what truly matters to your company and career. Pick it up, then put it to work!”—WillGrow how ideals power growth and profit at the worlds greatest companies
iam c. Taylor, founding editor, Fast Company, a https://khothuvier .comX /UULIVUIỰ 1VUUIUUI“Grow doesn’t just give insight into Jim Stengel’s brillianJIM STENGELHow IdealsPower Growthand Profit at theWorld's GreatestCompanies“Jim Stengel occupies a unique place in the business world insights gained Grow how ideals power growth and profit at the worlds greatest companiesmnicon“We all seek growth! And one of the best ways to achieve it is certainly to learn the lessons from Jim Stengel’s Grow. In this fascinating book in which proven and new recipes are mixed to create a successful path toward growth, 1 personally discovered ideas that are exactly what we need in to Grow how ideals power growth and profit at the worlds greatest companiesday’s business environment.”—Maurice Levy, chairman and CEO, Publicis Groupe“Jim Stengel is a pioneer. Not only has he cracked the code on growth, unlGrow how ideals power growth and profit at the worlds greatest companies
ocking the mysteries of what drives supercharged performance, he gives US something more profound. When you truly and measurably improve other people'JIM STENGELHow IdealsPower Growthand Profit at theWorld's GreatestCompanies“Jim Stengel occupies a unique place in the business world insights gained Grow how ideals power growth and profit at the worlds greatest companiesr, GSD&M; CEO and co-founder, The Purpose Institute; and author of It’s Not What You Sell, It’s What You Stand For“This is an important book for our time. Jim Stengel proves that business growth accelerates with an inspiring ideal at the center of a company. He then takes you on a journey that will Grow how ideals power growth and profit at the worlds greatest companiesforever change how you approach business. Read it and apply its lessons, and reap the benefits of faster growth.”—Andrea Guerra, CEO, Luxottica Group“Grow how ideals power growth and profit at the worlds greatest companies
What does yoiư business stand for in the eyes of the people most important to your future? What should it stand for? The right answer is what will makJIM STENGELHow IdealsPower Growthand Profit at theWorld's GreatestCompanies“Jim Stengel occupies a unique place in the business world insights gained Grow how ideals power growth and profit at the worlds greatest companiesansform your company culture into the strategic weapon that slays rivals and pays dividends. I’ve seen it work in Jim’s leadership at P&G and in our work at Intuit. It is not a cosmetic tint; it goes to the core of your firm’s reason for being, your role as a leader, and what will drive your most im Grow how ideals power growth and profit at the worlds greatest companiesportant customers to trust what you do.”—Scott Cook, co-founder and chairman of the Executive Committee, Intuit Inc.GROWỉỈOil litĩ.ilỉ Pou’tr Growth iGrow how ideals power growth and profit at the worlds greatest companies
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