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Inventing the cloud century how cloudiness keeps changing our life, economy and technology

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Inventing the cloud century how cloudiness keeps changing our life, economy and technology

Marcus Oppitz Peter Tomsu■■■Inventing theCloud CenturyHow Cloudiness Keeps Changing Our Life, Economy and TechnologySpringerMarcus Oppitz and Peter To

Inventing the cloud century how cloudiness keeps changing our life, economy and technologyoinsuInventing the Cloud CenturyHow Cloudiness Keeps Changing Our Life, Economy and Technology0 SpringerMarcus OppitzKlosterneuburg, AustriaPeter Toms

uLcitzersdorf. AustriaISBN 978-3-319-61160-0 C-1SBN 978-3-319-61161-7https://doi.org/10.1007/978-3-319-61161-7Library of Congress Control Number: 2017 Inventing the cloud century how cloudiness keeps changing our life, economy and technology

944452CO Springer International Publishing AG 2018This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or pa

Inventing the cloud century how cloudiness keeps changing our life, economy and technology

rt of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on

Marcus Oppitz Peter Tomsu■■■Inventing theCloud CenturyHow Cloudiness Keeps Changing Our Life, Economy and TechnologySpringerMarcus Oppitz and Peter To

Inventing the cloud century how cloudiness keeps changing our life, economy and technologyar or dissimilar methodology now known or hereafter developed.The use of general descriptive names, registered names, trademarks, service marks, etc.

in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regu Inventing the cloud century how cloudiness keeps changing our life, economy and technology

lations and therefore free for general use.The publisher, the authors and the editors are safe to assume that the advice and information in this book

Inventing the cloud century how cloudiness keeps changing our life, economy and technology

are believed to be true and accurate at the dale of publication. Neither the publisher nor the authors or the editors give a warranty, express or impl

Marcus Oppitz Peter Tomsu■■■Inventing theCloud CenturyHow Cloudiness Keeps Changing Our Life, Economy and TechnologySpringerMarcus Oppitz and Peter To

Inventing the cloud century how cloudiness keeps changing our life, economy and technologyo jurisdictional claims in published maps and institutional affiliations.Printed on acid-free paperI llis Springer imprint is published by springer Na

tureThe registered company is Springer International Publishing AGThe registered company address is: Gewerbestrasse 11, 6330 Cham, SwitzerlandTo our w Inventing the cloud century how cloudiness keeps changing our life, economy and technology

ives, Irmgard and Tanja for their patience And to our families PrefaceThe idea for this book was formed in the spring of 2015. We were working for Cis

Inventing the cloud century how cloudiness keeps changing our life, economy and technology

co at that time, one of the large players in network technology. Like every other company in the market. Cisco was on its way to embrace the new oppor

Marcus Oppitz Peter Tomsu■■■Inventing theCloud CenturyHow Cloudiness Keeps Changing Our Life, Economy and TechnologySpringerMarcus Oppitz and Peter To

Inventing the cloud century how cloudiness keeps changing our life, economy and technologyhitectures to create new business models, we started to work on a model involving different types of ownerships to create a more precise definition of

what cloud-based senices could offer. The result was a first initial publication: a short summary is part of the chapter entitled “Cloud Computing." Inventing the cloud century how cloudiness keeps changing our life, economy and technology

Soon we discovered that we had touched the tip of an iceberg. Cloud computing and cloud services seemed to be nothing more than the momentary status o

Inventing the cloud century how cloudiness keeps changing our life, economy and technology

f an evolution that was started long ago and that was on its way to change economy, technology, and society in an accelerating and dramatic way.Both o

Marcus Oppitz Peter Tomsu■■■Inventing theCloud CenturyHow Cloudiness Keeps Changing Our Life, Economy and TechnologySpringerMarcus Oppitz and Peter To

Inventing the cloud century how cloudiness keeps changing our life, economy and technologygan its journey toward a key technology for businesses. Our working environment was dictated by mainframe computers, by punch cards, and —if you were

luck}'—by very simple green-screen terminals. After university, we went on different paths in our professional careers. Marcus started to work in the Inventing the cloud century how cloudiness keeps changing our life, economy and technology

software business building own companies and start-ups. Peter concentrated a great part of his professional life on the development and deployment of

Inventing the cloud century how cloudiness keeps changing our life, economy and technology

new networking technologies and cloud architectures. When we met again 40 years later, everything had changed completely. Computers went into the back

Marcus Oppitz Peter Tomsu■■■Inventing theCloud CenturyHow Cloudiness Keeps Changing Our Life, Economy and TechnologySpringerMarcus Oppitz and Peter To

Inventing the cloud century how cloudiness keeps changing our life, economy and technology computer science, business, and society. Smart environments using cognitive computing and the Internet of Tilings had started to disrupt many busines

ses and industry segments. Digitalization had become a prerequisite for all kinds of organizations or corporations, requiring the acceptance of new te Inventing the cloud century how cloudiness keeps changing our life, economy and technology

chnologies but also creating a demand for change and transition of business models. The social and political impact of social media pulled communities

Inventing the cloud century how cloudiness keeps changing our life, economy and technology

into the global village and created many new challenges for politics and media. Within those 40 years, we had been part of a huge transition starting

Marcus Oppitz Peter Tomsu■■■Inventing theCloud CenturyHow Cloudiness Keeps Changing Our Life, Economy and TechnologySpringerMarcus Oppitz and Peter To

Inventing the cloud century how cloudiness keeps changing our life, economy and technologyof cloud computing and cloud business today.Those changes and transitions gained speed over the last decades and seem to point to a future that would

be influenced by the economy of cloud-based services. Exploring the path of this evolution and frying projections into the filture became a fascinatin Inventing the cloud century how cloudiness keeps changing our life, economy and technology

g idea for both of us. There are Terabytes of literature about technological developments, social and political impacts, and the rapidly changing econ

Inventing the cloud century how cloudiness keeps changing our life, economy and technology

omy. What we had in mind is the interlock of these tliree dimensions to explore the making of today’s cloud ecosystems as witnessed by followers of ol

Marcus Oppitz Peter Tomsu■■■Inventing theCloud CenturyHow Cloudiness Keeps Changing Our Life, Economy and TechnologySpringerMarcus Oppitz and Peter To

Inventing the cloud century how cloudiness keeps changing our life, economy and technology progressing at high velocity. Successfill technology is always accompanied by compelling business models and ecosystems including private, public, an

d federal organizations. Our target was to explore the evolution of service ecosystems, describe their similarities and differences, and analyze the w Inventing the cloud century how cloudiness keeps changing our life, economy and technology

ay they created and changed industries. Based on the status of cloud computing and related technologies like virtualization, Internet of Things, fog c

Inventing the cloud century how cloudiness keeps changing our life, economy and technology

omputing, big data, and analytics, we tried to provide an outlook into the possibilities of future technologies, the future of the Internet, and the p

Marcus Oppitz Peter Tomsu■■■Inventing theCloud CenturyHow Cloudiness Keeps Changing Our Life, Economy and TechnologySpringerMarcus Oppitz and Peter To

Inventing the cloud century how cloudiness keeps changing our life, economy and technologysts who aninterdisciplinary view on the history, status, and future projection of tile Internet, die Web. and cloud computing. We aimed to connect the

technical view with the economic history and the social effects of service ecosystems based on networks. We have tried to follow a storytelling appro Inventing the cloud century how cloudiness keeps changing our life, economy and technology

ach, moving along the lines of historical evolution. While sometimes drilling down into technical details, this is not a technical textbook.Marcus Opp

Inventing the cloud century how cloudiness keeps changing our life, economy and technology

itz

Marcus Oppitz Peter Tomsu■■■Inventing theCloud CenturyHow Cloudiness Keeps Changing Our Life, Economy and TechnologySpringerMarcus Oppitz and Peter To

Marcus Oppitz Peter Tomsu■■■Inventing theCloud CenturyHow Cloudiness Keeps Changing Our Life, Economy and TechnologySpringerMarcus Oppitz and Peter To

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