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Monetizing innovation how smart companies design the product around the price

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Nội dung chi tiết: Monetizing innovation how smart companies design the product around the price

Monetizing innovation how smart companies design the product around the price

MADHAVAN RAMANUJAMGEORG TACKEWileyCONTENTSCoverPraise for Monetizing InnovationTitle-PageCopyrightDedicationForewordAcknowledgmentsPart One: The Monet

Monetizing innovation how smart companies design the product around the pricetizing Innovation ProblemChapter 1: How Innovators Leave Billions on the Table Why the Majority of New Products FailSuccessful Innovation Matters More

Than EverThe Good News: Monetizing Innovation Failures Come in Only Four Varieties You Can Avoid Failure-but Only If You Play by Different RulesChapt Monetizing innovation how smart companies design the product around the price

er 2; Feature Shocks, Minivations, Hidden Gems, and Undeads ElavoiLiil^ature_sh

Monetizing innovation how smart companies design the product around the price

Yhen-You Ask for Too Little, Thats.MOiat.Yon_G.ei Flavor 3: Hidden Gems—When You Don't Look. You're Not Going to Find Them Flavor 4: Undeads—When Nobo

MADHAVAN RAMANUJAMGEORG TACKEWileyCONTENTSCoverPraise for Monetizing InnovationTitle-PageCopyrightDedicationForewordAcknowledgmentsPart One: The Monet

Monetizing innovation how smart companies design the product around the price Prevailing Mindset Embracing a New Paradigm Introduction to Part 2Part Tvv.o.; Nine Surprising Rules for Successful MonetizationChaplen4i-Have the “W

illingness-to-Pay" Talk EarlyHow an Early Willingness-to-Pay Talk Propelled Gillette Why You Should Have the Talk Early: The Three Benefits The Inform Monetizing innovation how smart companies design the product around the price

ation You Need from Those Early Pricing Talks Insights, Tips, and TricksChapter 5; Don’t Default to a Qne-Size-Fits-All SolutionA Paper Company’s Segm

Monetizing innovation how smart companies design the product around the price

entation story Typical Pitfalls of Segmentation What Bes.t-in-Cla.ss Companies DoInsights, Tips, and Trick?Chapter 6: When Designing Products, Configu

MADHAVAN RAMANUJAMGEORG TACKEWileyCONTENTSCoverPraise for Monetizing InnovationTitle-PageCopyrightDedicationForewordAcknowledgmentsPart One: The Monet

Monetizing innovation how smart companies design the product around the pricefiguration Lind BundlingInsights, Tips, and TricksChapter 7: Go beyond the Price PointHow You Charge Trumps What You ChargeInnovative Monetization Mod

els: More the Rule Than the ExceptionFive Powerful Monetization ModelsHA^_Questi^nsdo^hoose±heJ^^JAIimMi.z^ljonModelCliap.Ler-8cPn.ce_Low for Market s Monetizing innovation how smart companies design the product around the price

hare or High for Premium Branding?Creating the Pricing Strategy7 Document: The Four Building Blocks

MADHAVAN RAMANUJAMGEORG TACKEWileyCONTENTSCoverPraise for Monetizing InnovationTitle-PageCopyrightDedicationForewordAcknowledgmentsPart One: The Monet

MADHAVAN RAMANUJAMGEORG TACKEWileyCONTENTSCoverPraise for Monetizing InnovationTitle-PageCopyrightDedicationForewordAcknowledgmentsPart One: The Monet

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