Public relations and the corporate persona the rise of the affinitive organization

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Public relations and the corporate persona the rise of the affinitive organization

Burton St. John IIRoutledge New Directions in ~ Public Relations and h Communication ResearchPublic Relations and the Corporate PersonaThe Rise of the

Public relations and the corporate persona the rise of the affinitive organizatione Affinitive OrganizationSMSThis is a fascinating subject, rhe author uses it to illuminate PR's “invisible government” working at the heart of organi

zations to manage perceptions and create profound social changes. It is vital that society understands how much PR shapes our world. This well written Public relations and the corporate persona the rise of the affinitive organization

, thoroughly researched book on the corporate face, character and voice makes a big contribution to that objective.Simon Moore. Bentley Universit)', U

Public relations and the corporate persona the rise of the affinitive organization

SA and author of Public Relations and rhe History of Ideas.This study of corporate persona, particularly its focus on values and an affinitive approac

Burton St. John IIRoutledge New Directions in ~ Public Relations and h Communication ResearchPublic Relations and the Corporate PersonaThe Rise of the

Public relations and the corporate persona the rise of the affinitive organizationl capitalist societies. Also, as Burton St. John III pointedly notes, corporate persona has been largely ignored in public relations and corporate com

munication research. As well as creating greater affinity between corporations and their home market, an affinitive approach can reduce the negative c Public relations and the corporate persona the rise of the affinitive organization

olonizing effects of globalization by encouraging global corporate citizenshipJim Macnamara. Professor of Public Communication.University of Technolog

Public relations and the corporate persona the rise of the affinitive organization

y Sydney', Australia.Professor Saint John’s book is a meticulously researched, gracefully written significant contribution to PR and communications sc

Burton St. John IIRoutledge New Directions in ~ Public Relations and h Communication ResearchPublic Relations and the Corporate PersonaThe Rise of the

Public relations and the corporate persona the rise of the affinitive organization has been carefully fitted out with a recognizably human personality, rhe domestication of the corporation in the late twentieth century parallels the

far more familiar current efforts of the artificialintelligence community to produce sociable machines.Robert K. Brown. Professor, Communications Dep Public relations and the corporate persona the rise of the affinitive organization

artment.Salem State University, USA.KH0ĩ@Taylor &. FrancisTaylor & Francis Group httpy/taykxa ndirancis.comPublic Relations and the CorporatePersonaFo

Public relations and the corporate persona the rise of the affinitive organization

r much of the last century, large and predominantly U.S. corporations used public relations to demonstrate that their missions resonated with dominant

Burton St. John IIRoutledge New Directions in ~ Public Relations and h Communication ResearchPublic Relations and the Corporate PersonaThe Rise of the

Public relations and the corporate persona the rise of the affinitive organizationns—and moreover that their corporate “soul” works as a beneficent force in society.Through examining key examples from the last 80 years, this book ar

gues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been Public relations and the corporate persona the rise of the affinitive organization

instrumental in conveying, across generations, that the corporation is an affinitive corporate persona—a fellow companion in the journey of life. The

Public relations and the corporate persona the rise of the affinitive organization

construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona, in order to align corporations and s

Burton St. John IIRoutledge New Directions in ~ Public Relations and h Communication ResearchPublic Relations and the Corporate PersonaThe Rise of the

Public relations and the corporate persona the rise of the affinitive organization thought-provoking book not only critically analyzes how PR and its role in the corporate persona work to solidify power but also how that power might

be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communicati Public relations and the corporate persona the rise of the affinitive organization

ons, and communication studies will find this book a challenging and illuminating read.Burton St. John III is Professor in the Department of Communica

Public relations and the corporate persona the rise of the affinitive organization

tion at Old Dominion University, USA.Routledge New Directions in Public Relations and Communication ResearchEdited by Kevin MoloneyCurrent academic th

Burton St. John IIRoutledge New Directions in ~ Public Relations and h Communication ResearchPublic Relations and the Corporate PersonaThe Rise of the

Public relations and the corporate persona the rise of the affinitive organization its radical approach to be deepened. Routledge New Directions in PR & Communication Research is the forum of choice for this new thinking. Its key st

rength is its remit, publishing critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, tracking it Public relations and the corporate persona the rise of the affinitive organization

s spread into new geographies and political economies. It questions its contested role in market-oriented, capitalist, liberal democracies around the

Public relations and the corporate persona the rise of the affinitive organization

world and examines its invasion of all media spaces, old. new and not-yet envisaged. We actively invite new contributions and offer academics a welcom

Burton St. John IIRoutledge New Directions in ~ Public Relations and h Communication ResearchPublic Relations and the Corporate PersonaThe Rise of the

Public relations and the corporate persona the rise of the affinitive organizationin this series will be of interest to academics and researchers involved in these expanding fields of study, as well as students undertaking advanced

studies in this area.Pathways to Public Relations Histories of Practice and Profession Edited by Burton St. John III, Margot Opdycke Lamme andJacquie Public relations and the corporate persona the rise of the affinitive organization

I. ’ EtangGender and Public RelationsCritical Perspectives on Voice. Image and Identity

Burton St. John IIRoutledge New Directions in ~ Public Relations and h Communication ResearchPublic Relations and the Corporate PersonaThe Rise of the