SPIKE your brand ROI how to maximize reputation and get results
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: SPIKE your brand ROI how to maximize reputation and get results
SPIKE your brand ROI how to maximize reputation and get results
SPIKE YOUR BRAND ROIAbout the ASAE-WiIey SeriesAll titles in the ASAE-Wiley Series are developed through a publishing alliance between ASAE: The Cente SPIKE your brand ROI how to maximize reputation and get resultser for .Association Leadership and John Wiley Sons to better serve the content needs of member-serving organizations and the people who lead and manage them.^asaeI he Center for Association LeadershipJ> JOSSEY'BASSA Wiley BrandCover design by WileyCopyright © 2015 by John Wiley & Sons. Inc. All righ SPIKE your brand ROI how to maximize reputation and get resultsts reserved.Published byJossey-BassA Wiley BrandOne Montgomery Street, Suite 1000, San Francisco, CA 94104-4594—www.josscybass.comNo part of this publSPIKE your brand ROI how to maximize reputation and get results
ication may Ik- reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording,SPIKE YOUR BRAND ROIAbout the ASAE-WiIey SeriesAll titles in the ASAE-Wiley Series are developed through a publishing alliance between ASAE: The Cente SPIKE your brand ROI how to maximize reputation and get resultssion of the publisher, or authorization through payment of the appropriate pencopy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to t SPIKE your brand ROI how to maximize reputation and get resultshe Permissions Department, John Wiley & Sons, Inc., 111 River Street, Iloboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at www.wiley.com/gSPIKE your brand ROI how to maximize reputation and get results
o/permissions.Limit of I.iability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this IxHik, they maSPIKE YOUR BRAND ROIAbout the ASAE-WiIey SeriesAll titles in the ASAE-Wiley Series are developed through a publishing alliance between ASAE: The Cente SPIKE your brand ROI how to maximize reputation and get resultsrranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advieg and strategies contained herein may not Ik- suitable for your situation. You should consult with a professional where appropriate. N SPIKE your brand ROI how to maximize reputation and get resultseither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidentSPIKE your brand ROI how to maximize reputation and get results
al, consequential, or other damages. Readers should be aware that Internet Web sites offered as citations and/or sources for further information may hSPIKE YOUR BRAND ROIAbout the ASAE-WiIey SeriesAll titles in the ASAE-Wiley Series are developed through a publishing alliance between ASAE: The Cente SPIKE your brand ROI how to maximize reputation and get results To contact Josscy-Bass directly call our Customer Care Department within the U.S. at 800-956-7739, outside the U.S. al 317-572-3986. or fax 317-572-4002.Wiley publishes in a variety of print anti electronic formatsand by print-on-demand. Some material included with standard print versions of this b SPIKE your brand ROI how to maximize reputation and get resultsook may not lx- included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you puSPIKE your brand ROI how to maximize reputation and get results
rchased, you may download this material al http://booksupport.wilcy.com. For more information about Wiley products, visit www.wiley.com.Library of ConSPIKE YOUR BRAND ROIAbout the ASAE-WiIey SeriesAll titles in the ASAE-Wiley Series are developed through a publishing alliance between ASAE: The Cente SPIKE your brand ROI how to maximize reputation and get resultss.ISBN 978-1-118-97666-1 (phk.); ISBN 978-1-118-97667-8 (ebk.): ISBN 978-1-118-97668-5 (ebk.)Printed in the United States of AmericaHRSI-1IH11ONPK Printing 10 9 8 7 6 5 4 3 2 IContentsForeword by Sam HornviiPrefaceixAcknowledgmentsxiAbout the Authorxiii1What’s Real Brand Engagement?12Why Your Brand SPIKE your brand ROI how to maximize reputation and get resultsDoesn't Stand Ont73Brand Narcissism134SPIKE Assessment215Be Nimble, Assemble the Right Team, and GetBuy-In for the SPIKE Method25SPIKE YOUR BRAND ROIAbout the ASAE-WiIey SeriesAll titles in the ASAE-Wiley Series are developed through a publishing alliance between ASAE: The CenteSPIKE YOUR BRAND ROIAbout the ASAE-WiIey SeriesAll titles in the ASAE-Wiley Series are developed through a publishing alliance between ASAE: The CenteGọi ngay
Chat zalo
Facebook