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The art of persuasive communication, fourth edition

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The art of persuasive communication, fourth edition

^JUTAThe art ofPERSUASIVECOMMUNICATIONA nrnr.Rss ,iJohann c. de Wet t V*The art of persuasive communicationA processFourth editionJohann c de WetJUTAT

The art of persuasive communication, fourth editionThe art of persuasive communication - A processFirst edition 1988Second edition 1991Third edition 2010Fourth edition 2017Juta and Company (Pty) LtdPO

Box 14373. Lansdowne 7779, Cape Town. South Africa© 2017 Juta and Company (Pty) LtdISBN 978 1 48511 713 1 (Print)ISBN 978 1 48512 459 7 (WebPDF)All ri The art of persuasive communication, fourth edition

ghts reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy

The art of persuasive communication, fourth edition

ing, recording, or any information Storage or retrieval system, without prior permission in writing from the publisher. Subject to any applicable lice

^JUTAThe art ofPERSUASIVECOMMUNICATIONA nrnr.Rss ,iJohann c. de Wet t V*The art of persuasive communicationA processFourth editionJohann c de WetJUTAT

The art of persuasive communication, fourth editionr his or her personal or private use, or his or her research or private study. See section 12( 1 )(a) of the Copyright Act 98 of 1978.Project manager:

Seshni KazadiEditor: Danya Ristié-SchacherlProofreader: Pat HanekomCover designer: WaterBerry DesignTypesetter: Firelight StudioIndexer: LexinfoTypes The art of persuasive communication, fourth edition

et in Adobe Text Pro 1 Ipt on 13ptThe author and the publisher believe on the strength of due diligence exercised that this work does not contain any

The art of persuasive communication, fourth edition

material that is the subject of copyright held by another person. In the alternative, they believe that any protected pre-existing material that may b

^JUTAThe art ofPERSUASIVECOMMUNICATIONA nrnr.Rss ,iJohann c. de Wet t V*The art of persuasive communicationA processFourth editionJohann c de WetJUTAT

The art of persuasive communication, fourth editions been independently peer-reviewed by academics who are experts in the field.Table of contentsPreface.................................................

............ xi The art of persuasive communication, fourth edition

^JUTAThe art ofPERSUASIVECOMMUNICATIONA nrnr.Rss ,iJohann c. de Wet t V*The art of persuasive communicationA processFourth editionJohann c de WetJUTAT

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