The media economy
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The media economy
The media economy
THE MEDIA ECONOMYALAN B. ALBARRANThe Media EconomyThe Media Economy analyzes the media industries and their activities from macro- to micro-levels, us The media economysing concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:•examining rhe media industries from a holistic perspective by analyzi The media economyng how they function across different levels of society (global, national, household, and individual);•looking at the key forces (technology, globalizThe media economy
ation, regulation, and social aspects) constantly evolving and influencing rhe media industries.It includes examples from both developed and developinTHE MEDIA ECONOMYALAN B. ALBARRANThe Media EconomyThe Media Economy analyzes the media industries and their activities from macro- to micro-levels, us The media economyo media economics texts, such as finance and investment, labor, and social aspects;•accessible discussion of complicated concepts and their application to media industries;•new directions for both theoretical and methodological areas.With the media industries in an ongoing state of change and transf The media economyormation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markers. It will be essential readThe media economy
ing for students and practitioners in media management and economics who need to understand the role of media in the global economy.Alan B. Albarran iTHE MEDIA ECONOMYALAN B. ALBARRANThe Media EconomyThe Media Economy analyzes the media industries and their activities from macro- to micro-levels, us The media economye experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of rhe Journal of Media Economics and the international Journal for Media Management.MEDIA MANAGEMENT AND ECONOMICS SERIESAlbarran, The Media E The media economyconomyAlbarran/Olmstedd/Wirth, Handbook of Media Management and EconomicsHa/Ganahl, Webcasting Worldwide: Business Models of an Emerging Global MediumThe media economy
The Media EconomyAlan B. AlbarranRoutledgeTaylor 8. Francs CroupNEW YORK AND LONDONFirst published 2010by Routledge270 Madison Avenue, New York, NY 10THE MEDIA ECONOMYALAN B. ALBARRANThe Media EconomyThe Media Economy analyzes the media industries and their activities from macro- to micro-levels, us The media economyroup, an informa businessUlis edition published in the Taylor & Francis e-l.ibrary, 2010.To purchase your own copy of this or any of Taylor & Francis or Routledge's collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.©2010 Taylor & FrancisAll rights reserved. No part of this bo The media economyok may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, includingThe media economy
photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.Trademark Notice: PrTHE MEDIA ECONOMYALAN B. ALBARRANThe Media EconomyThe Media Economy analyzes the media industries and their activities from macro- to micro-levels, usTHE MEDIA ECONOMYALAN B. ALBARRANThe Media EconomyThe Media Economy analyzes the media industries and their activities from macro- to micro-levels, usGọi ngay
Chat zalo
Facebook