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The strategic planning workbook

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The strategic planning workbook

IThe Strategic Planning WorkbookTHE STRATEGIC PlftNNINGIIITHIRD EDITIONThe Strategic Planning WorkbookNeville LakeKoganPageLONDON PHILADELPHIA NEW DEL

The strategic planning workbookLHIivPublisher's noteEvery possible effort has been made to ensure that the information contained in this book is accurate at the time of going to pre

ss, and the publishers and author cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occas The strategic planning workbook

ioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or

The strategic planning workbook

the author.First published in Great Britain in 2002Second edition published in Great Britain and the United States in 2006 by Kogan Pago I imited Thi

IThe Strategic Planning WorkbookTHE STRATEGIC PlftNNINGIIITHIRD EDITIONThe Strategic Planning WorkbookNeville LakeKoganPageLONDON PHILADELPHIA NEW DEL

The strategic planning workbooksigns and Patents Ant 1988, this publication may only bo reproduced, stored or transmitted, in any form or by any means, with the prior permission in

writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the Cl A. Fnquirios concern The strategic planning workbook

ing reproduction outside those terms should be sent to the publishers at the undermentioned addresses:120 Pentonville Road1518 Walnut Street. Suite 11

The strategic planning workbook

00 London N1 9JNPhiladelphia PA 19102 United KingdomUSA WWW. koga npage .com4/37/23 Ansari Road Daryaganj New Delhi 110002 India© Neville Lake. 2002.

IThe Strategic Planning WorkbookTHE STRATEGIC PlftNNINGIIITHIRD EDITIONThe Strategic Planning WorkbookNeville LakeKoganPageLONDON PHILADELPHIA NEW DEL

The strategic planning workbook Patents Act 1988.ISBN 978 0 7491 6500 1E-ISBN 9/8 0 /494 6501 8British Library Cataloguing-in-Publication DataA CIP record for this book is available

from the British Library.Library of Congress Cataloging-in-Publication DataLake, Neville.The strategic planning workbook / Neville Lake. - 3rd edp. c The strategic planning workbook

m.Includes index.ISBN 9/8-0-/494-6500-1 - ISBN 9/8-0-/494-6501-8 (ebook) 1. Strategic planning. I. Title. HD30.28.L35 2012 658.4'012 dc23 2011047305Ty

The strategic planning workbook

peset by Graphicraft Ltd, Hong KongPrinted and bound in India by Replika Press Pvt LtdVCONTENTSPreface viiiAcknowledgements xiAbout the author xii

IThe Strategic Planning WorkbookTHE STRATEGIC PlftNNINGIIITHIRD EDITIONThe Strategic Planning WorkbookNeville LakeKoganPageLONDON PHILADELPHIA NEW DEL

IThe Strategic Planning WorkbookTHE STRATEGIC PlftNNINGIIITHIRD EDITIONThe Strategic Planning WorkbookNeville LakeKoganPageLONDON PHILADELPHIA NEW DEL

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