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MProfs social media program guide tủ tài liệu bách khoa

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Nội dung chi tiết: MProfs social media program guide tủ tài liệu bách khoa

MProfs social media program guide tủ tài liệu bách khoa

MarkctingProfsSmart thinking ... pass it on.A STEP-BY-STEP GUIDE TO A SUCCESSFUL SOCIAL MEDIA PROGRAMEverything you need to know about establishing yo

MProfs social media program guide tủ tài liệu bách khoaour strategy, policy and team.MARKETING HOW-TO GUIDEContents at a GlanceINTRODUCTION1SECURING INTERNAL BUY-IN2Step 1: Understand What You're up Agains

t—and State Your Case2DEVELOPING YOUR COMPANY'S SOCIALMEDIASTRATEGY8Step 2: Research the Marketplace8Step 3: Decide Where to Concentrate Your Efforts9 MProfs social media program guide tủ tài liệu bách khoa

Step 4: Plot Your Objectives and Strategy10Step 5: Decide How To Measure Efforts11APPOINTING YOUR SOCIAL MEDIA TEAM13Step 6: Dedicate the Appropriate

MProfs social media program guide tủ tài liệu bách khoa

Resources13Step 7: Decide Who Should Represent the Organization14Step 8: Weigh Whether to Allow Employee Participation15Step 9: Set Parameters16DRAFTI

MarkctingProfsSmart thinking ... pass it on.A STEP-BY-STEP GUIDE TO A SUCCESSFUL SOCIAL MEDIA PROGRAMEverything you need to know about establishing yo

MProfs social media program guide tủ tài liệu bách khoaANIZATION30Step 12: Require Initial Training30Step 13: Provide Ongoing Guidance and Resources34MANAGING YOUR COMPANY’S SOCIAL MEDIA PROGRAM35Step 14:

Monitor Progress and Nev/ Developments35MANAGING PUBLIC RELATIONS AND CRISIS SITUATIONS36Step 15: Establish Credibility36Step 16: Respond to Public Co MProfs social media program guide tủ tài liệu bách khoa

mments and Complaints37Step 17: Have a Plan for Handling a Crisis Situation39PUTTING IT ALL TOGETHER40Case Study: SAS's Leap Into Social Media40IN CON

MProfs social media program guide tủ tài liệu bách khoa

CLUSION44YOU’RE UP!45ABOUT THE AUTHOR46ABOUT MARKETINGPROFS46

MarkctingProfsSmart thinking ... pass it on.A STEP-BY-STEP GUIDE TO A SUCCESSFUL SOCIAL MEDIA PROGRAMEverything you need to know about establishing yo

MarkctingProfsSmart thinking ... pass it on.A STEP-BY-STEP GUIDE TO A SUCCESSFUL SOCIAL MEDIA PROGRAMEverything you need to know about establishing yo

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