SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoa
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SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoa
THE beginners GUIDETO SEOCHAPTER ONEHOW SEARCH ENGINES OPERATESearch engines have two major functions - crawling & building an index, and providing an SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoanswers by calculating relevancy & serving results.xxx\x\\\\\xxx\x\x\\\xxx\x\x\x\x\x\xx\xx\x\x\\xxxx\x\x\x\x\x\\xx\\\\\x\x\x\\\xxx\\\x\x\xxx\x\\\x\x\\\x\\xx\x\x\'.WUXnJ-CRAWLING AND INDEXINGL ’Imagine the World Wide Web as a network of stops in a big city subway system.Each stop is its own unique doc SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoaument (usually a web page, but sometimes a PDF. JPG or other file). The search engines need a way to "crawl’ the entire city and find all the stops alSEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoa
ong the way, so they use the best path available - links.“The link structure of the web serves to bind all of the pages together.”Through links, searcTHE beginners GUIDETO SEOCHAPTER ONEHOW SEARCH ENGINES OPERATESearch engines have two major functions - crawling & building an index, and providing an SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoa they next decipher the code from them and store selected pieces in massive hard drives, to be recaDed later when needed fora search query. To accomplish the monumental task of holding billions of pages that can be accessed in a fraction of a second, the search engines have constructed datacenters a SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoall over the world.These monstrous storage facilities hold thousands of machines processing large quantities of information. After all. when a person pSEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoa
erforms a search at any of the major engines, they demand results instantaneously - even a 1 or 2 second delay can cause dissatisfaction, so the enginTHE beginners GUIDETO SEOCHAPTER ONEHOW SEARCH ENGINES OPERATESearch engines have two major functions - crawling & building an index, and providing an SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoamedia on the wcrtj wide webProviding AnnvtrsProviding answers to user cpertas. most frequently through lists of relevant pages, through retrieval and rartongs(providing answersSearch engines an- answer machines. when a person looks for something online, il requires the search engines to scour their SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoacorpus of billions of documents and do two things - first, return only those results that are relevant or useful to the searcher's query. and second,SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoa
rank those results in order of pen-rived usefulness. II is both “relevance' and 'importance" lhal the processof Slid is meant to influence.Tn a searchTHE beginners GUIDETO SEOCHAPTER ONEHOW SEARCH ENGINES OPERATESearch engines have two major functions - crawling & building an index, and providing an SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoathan this simplistic step, and their results suffered as a consequence. 'thus, llimugli evolution, smart engineers at Illi-engines devised better ways to find valuable results that searchers would appreciate and enjoy. Today, loos of factors influence relevance, many of which well discuss throughout SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoa this guide.How Do Search Engines Determine importance?Currently, the major engines typically interpret importance as popularity - the more popular aSEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoa
site, page or document, the more valuable the information contained therein must be. This assumption has proven fairly successful in practice, as the THE beginners GUIDETO SEOCHAPTER ONEHOW SEARCH ENGINES OPERATESearch engines have two major functions - crawling & building an index, and providing an SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoa Instead, the engines craft careful, mathematical equations - algorithms - to sort tlie wheat from the chaff and to then tank the wheat in order of tastiness (or however it is that farmers determine wheat's value).These algorithms are often comprised of hundreds of components. In the search marketin SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoag field, we often refer to them as ' ranking factors" SEOmoz crafted a resource specifically on this subject -Search Engine Ranking t actors.Kciii canSEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoa
surmise that search engines believe that Ohio State is the most relevant and popular page for the query “Universities” while the result, Harvard, is THE beginners GUIDETO SEOCHAPTER ONEHOW SEARCH ENGINES OPERATESearch engines have two major functions - crawling & building an index, and providing an SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoa al first glanon Io be impenetrable. The engines themselves provide little insight into how to achieve better results or garner more traffic. What information on optimization and best practices that the engines themselves do providcis listed below:Wj El lTcIoiMiESEO INFORMATION FROIWEBMASTER GUIDELI SEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoaNESGooglers recommend tire following to get better rankings in then-search engine:Make pages primarily for users, not for search engines. Don't deceivSEOmoz the beginners guide to SEO 2012 tủ tài liệu bách khoa
e your users or present different content to search engines than you display to users, which is commonly referred to as cloaking.Make a site with a clTHE beginners GUIDETO SEOCHAPTER ONEHOW SEARCH ENGINES OPERATESearch engines have two major functions - crawling & building an index, and providing anTHE beginners GUIDETO SEOCHAPTER ONEHOW SEARCH ENGINES OPERATESearch engines have two major functions - crawling & building an index, and providing anGọi ngay
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