Test bank and solution ch02 ethics first then customers (1)
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Test bank and solution ch02 ethics first then customers (1)
Test bank and solution ch02 ethics first then customers (1)
Instructors ManualCHAPTER 1The Life, Times and Career of the Professional SalespersonLECTURE OUTLINEI.WHAT IS THE PURPOSE OF BUSINESS?A.To increase th Test bank and solution ch02 ethics first then customers (1)he general well-being of humankind through the sale of goods and services. This requires making a profit.B.Business have two major functions:1.production of goods and sen ices2.marketing those goods and sen icesc.The marketing concept says that the firm should be devoted to determining and satisfyin Test bank and solution ch02 ethics first then customers (1)g a customer’s wants while still making a profit.II.ESSENTIALS OF A FIRM’S MARKETING EFFORTA.The essentials of a firm's marketing effort include theữTest bank and solution ch02 ethics first then customers (1)
abilities to:1.determine their customer's needs2.create and maintain an effective marketing mixB.The marketing mix consists of four main elements:1.PrInstructors ManualCHAPTER 1The Life, Times and Career of the Professional SalespersonLECTURE OUTLINEI.WHAT IS THE PURPOSE OF BUSINESS?A.To increase th Test bank and solution ch02 ethics first then customers (1)s for a feec.A product is a bundle of tangible and intangible attributes, including packaging, color, and brand, plus the sen ices and even the reputation of the seller.2.Pricea.Price refers to the value or worth of a product3.Distributiona.Distribution refers to the channel structure used to transf Test bank and solution ch02 ethics first then customers (1)er products form an organization to its customers.4.Promotiona.Promotion increases company sales by communicating product information to potential cusTest bank and solution ch02 ethics first then customers (1)
tomers.b.The four basic parts of promotion are:a. Personal sellingic 2013 by McGraw-Hill Education. This IS proprietary material solely ict authorizedInstructors ManualCHAPTER 1The Life, Times and Career of the Professional SalespersonLECTURE OUTLINEI.WHAT IS THE PURPOSE OF BUSINESS?A.To increase th Test bank and solution ch02 ethics first then customers (1)posted on a website. in whole or part.Instructors Manualb.Advertisingc.Publicityd.Sales promotionIII.WHAT IS SELLING?A.Traditional definition of personal selling refers to the personal communication of information to persuade a prospective customer to buy something—a good, a service, an idea or some Test bank and solution ch02 ethics first then customers (1)thing else—which satisfies that individual's needs.Instructors ManualCHAPTER 1The Life, Times and Career of the Professional SalespersonLECTURE OUTLINEI.WHAT IS THE PURPOSE OF BUSINESS?A.To increase thInstructors ManualCHAPTER 1The Life, Times and Career of the Professional SalespersonLECTURE OUTLINEI.WHAT IS THE PURPOSE OF BUSINESS?A.To increase thGọi ngay
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