The impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnam
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The impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLê Thoại Bảo TrânTHE IMPACT OF SOCIAL NETWORKING INTEGRATION SERVICE OF ONLINE The impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnamE RETAILER ON CONSUMERS’ PURCHASE INTENT:THE FACEBOOK CASE OF HOCHIMINH CITY, VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLê Thoại Bảo TrânTHE IMPACT OF SOCIAL NETWORKING INTEGRATIONSERVICE OF ONLINE RETAILER The impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnamON CONSUMERS’ PURCHASE INTENT: THE CASE OF HOCH1MINH CITY, VIETNAMID:29110021MASTER OF BUSINESS (Honours) SUPERVISOR: DR. PHẠM PHÚ QI ÓcHo Chi Minh CiThe impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnam
ty - Year 2014ACKNOWLEDGMENTlo Complete this Master of Business Administration associated between Western Sydney University and University of EconomicUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLê Thoại Bảo TrânTHE IMPACT OF SOCIAL NETWORKING INTEGRATION SERVICE OF ONLINE The impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnam llochiminh city, Viet Nam”, beside exerting myself during last lune, firstly. I want to thank deeply to my family that always encouraged me throughout studying process and finishing this thesis.Secondly. I also want to give my gratefulness to Professors and lecturers from University of Economics Ho The impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnam Chi Minh city. They provided to us useful knowledge and also highly valuable experiences within two years. Especially. I really want to express heartThe impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnam
felt thanks to Dr. Pham Phu Quoc guided me enthusiastically to accomplish the thesis.ABSTRACTThe growth of social networks integration service around UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLê Thoại Bảo TrânTHE IMPACT OF SOCIAL NETWORKING INTEGRATION SERVICE OF ONLINE The impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnam features, allow consumers to share their personal experiences, knowledge, opinion with one other by writing reviews, rating reviews, and chatting among trusting members.This study empirically explores how the social networking integration service of online retailers (Facebook shops) impact on consu The impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnammers’ purchase intent Formal quantitative research through survey questionnaire with a sample of 219 consumers who are living and working in HochiminhThe impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnam
city, the result reveal that Website social presence, trust and involvement have positive impact on consumers’ purchase intent. Implications of theseUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLê Thoại Bảo TrânTHE IMPACT OF SOCIAL NETWORKING INTEGRATION SERVICE OF ONLINE The impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnamLE OF CONTENTSACKN o w LEDGEMENTABSTRACTTABLE OF CONTENTSĨ.ĨST OF FIGURESLIST OF TABLESCHAPTER 1: INTRODUCTION...............................................11.1Research background..........................................11.2Research gap.................................................21.3Research The impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnamobjectives..........................................31.4Research methodology and research scope......................41.5Research contribution........The impact of social networking integration service of online retailer on consummers puchase intent the case of hochiminh city, vietnam
................................4UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLê Thoại Bảo TrânTHE IMPACT OF SOCIAL NETWORKING INTEGRATION SERVICE OF ONLINEUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLê Thoại Bảo TrânTHE IMPACT OF SOCIAL NETWORKING INTEGRATION SERVICE OF ONLINEGọi ngay
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