(LUẬN văn THẠC sĩ) a case study of brand develop strategy for VIDA beer luận văn ths business administration 60 34 05

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) a case study of brand develop strategy for VIDA beer luận văn ths business administration 60 34 05

(LUẬN văn THẠC sĩ) a case study of brand develop strategy for VIDA beer luận văn ths business administration 60 34 05

A VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS2007* MASTER OF BUSINESS ADMINISTRATION THESIS * Dang An HaiIK tnra«i

(LUẬN văn THẠC sĩ) a case study of brand develop strategy for VIDA beer luận văn ths business administration 60 34 05iA CASE STUDY OF BRAND DEVELOP STRATEGYFOR VIDA BEERMASTER OF BUSINESS ADMIMSTRATION THESISHanoi - 2007MBA ThesisVIETNAM NATIONAL UNIVERSITY, HANOI SC

HOOL OE BUSINESS2007* MASTER OF BlJSINESS ADMINISTRATION THESIS * Dang An HalDang An HaiA CASE STUDY OF BRAND DEVELOP STRATEGY FOR VIDA BEERMajor: Bus (LUẬN văn THẠC sĩ) a case study of brand develop strategy for VIDA beer luận văn ths business administration 60 34 05

iness AdministrationCode: 60 34 05MASTER OF BUSINESS ADMINISTRATION THESISSUPERVISOR: DR.NGUYEN VIET AMIHanoi - 2007Pages 2/88MBA ThesisTABLES OF CONT

(LUẬN văn THẠC sĩ) a case study of brand develop strategy for VIDA beer luận văn ths business administration 60 34 05

ENTSACKNOWLEDGEMENTS.................................................3ABSTRACT: A CASE STUDY BRAND BUILDING STRATEGY FOR VIDA...........4TÓM TAT: NGHI

A VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS2007* MASTER OF BUSINESS ADMINISTRATION THESIS * Dang An HaiIK tnra«i

(LUẬN văn THẠC sĩ) a case study of brand develop strategy for VIDA beer luận văn ths business administration 60 34 05.............................91.Background or TIIL TOPIC...................................92.Research Objective......................................

...93.RESEARCII METHOD..........................................104.Significance OF I HE PROJECT..............................105.SCOPE or THE STUDY.. (LUẬN văn THẠC sĩ) a case study of brand develop strategy for VIDA beer luận văn ths business administration 60 34 05

......................................10CHAPTER!........................................................11LITERATURE REVIEW...........................

(LUẬN văn THẠC sĩ) a case study of brand develop strategy for VIDA beer luận văn ths business administration 60 34 05

....................111.0. BRAND......................................................111.1.1.Brand defines What IS BRAND?...........................1

A VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS2007* MASTER OF BUSINESS ADMINISTRATION THESIS * Dang An HaiIK tnra«i