Luận văn thạc sĩ change management during crm implementation the case of gsk vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ change management during crm implementation the case of gsk vietnam
Luận văn thạc sĩ change management during crm implementation the case of gsk vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITY Internationa] School of BusinessUEIIInterna Hon»' Sthool of fkrtlnenNguyen Thi Phuong ThaoCHANGE MANAGEMENTDU Luận văn thạc sĩ change management during crm implementation the case of gsk vietnamURING CRM IMPLEMENTATIONTHE CASE OF GSK VIETNAMMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2020UNIVERSITY OF ECONOMICS HO CHI MINH CITY Internationa] School of BusinessUEH uv/imiT t 4»Intematfon*' $Luận văn thạc sĩ change management during crm implementation the case of gsk vietnam
ly tech-focused world where technology plays as an important role in developing and giowing business As such, pharmaceutical industry is facing these UNIVERSITY OF ECONOMICS HO CHI MINH CITY Internationa] School of BusinessUEIIInterna Hon»' Sthool of fkrtlnenNguyen Thi Phuong ThaoCHANGE MANAGEMENTDU Luận văn thạc sĩ change management during crm implementation the case of gsk vietnamsonal selling though visits of MR. Free samples, brochures, brand reminder, gift, event travel....are offered to HCPs as well. The reporting and tracking for these activities are earned out manually and un-systeimzed. However, nowadays, pharmaceutical industry has many SOPs to ensure that marketing Luận văn thạc sĩ change management during crm implementation the case of gsk vietnamactivities do not too impact HCP's recommendation and prescription. By accessing technology. focusing on CRM on this case, pharmaceutical companies paLuận văn thạc sĩ change management during crm implementation the case of gsk vietnam
y attention to both comply SOPs related to customer relationship and increase these relationship, comprehend customer s insight towaid prescription anUNIVERSITY OF ECONOMICS HO CHI MINH CITY Internationa] School of BusinessUEIIInterna Hon»' Sthool of fkrtlnenNguyen Thi Phuong ThaoCHANGE MANAGEMENTDU Luận văn thạc sĩ change management during crm implementation the case of gsk vietnamgh CRM support. MRs can deliver effective presentations and communications via visual aids. Realizing the potential benefits of CRM implementation in pharmaceutical industry. GSK fust launched Veeva - a CRM application 111 2018. However, on audit report 111 Sep 2019. auditors has findings that there Luận văn thạc sĩ change management during crm implementation the case of gsk vietnam has been the high gap between KPIs and actual on Veeva system. Thus, the thesis tend to explore potential problems 111 order that author can understaLuận văn thạc sĩ change management during crm implementation the case of gsk vietnam
nd and find out causes for underperformance of Veeva report. Though in-depth nitemew and theory-informed, the crucial problem has been figured out as UNIVERSITY OF ECONOMICS HO CHI MINH CITY Internationa] School of BusinessUEIIInterna Hon»' Sthool of fkrtlnenNguyen Thi Phuong ThaoCHANGE MANAGEMENTDU Luận văn thạc sĩ change management during crm implementation the case of gsk vietnam performance on Veeva system, employee s resistance increase and financial investment effect toward Veeva's investment.Based on research findings, the potential causes have been revealed, including insufficient training and education, lack of top and middle management support, insufficiency technica Luận văn thạc sĩ change management during crm implementation the case of gsk vietnaml support and resistance to change, hl a further investigation, root causes of this situation are identified as employee's resistance. Alternative solLuận văn thạc sĩ change management during crm implementation the case of gsk vietnam
utions are also made with regards to improve performance on Veeva system. This thesis also will help to take further steps towards developing solutionUNIVERSITY OF ECONOMICS HO CHI MINH CITY Internationa] School of BusinessUEIIInterna Hon»' Sthool of fkrtlnenNguyen Thi Phuong ThaoCHANGE MANAGEMENTDU Luận văn thạc sĩ change management during crm implementation the case of gsk vietnamDr. Phan Illi Minh Hill for her expert advice, encouragement and motivation weekly throughout thesis process. Illis thesis wouldn't have been implemented without her guidance and support.Secondly. to my committee member, lin sincerely grateful to Dr. Ly Illi Minh Chau and Dr. Doan Anil 1 uan who gav Luận văn thạc sĩ change management during crm implementation the case of gsk vietname suggestion during proposal ill order that 1 can improv c my thesis Ihirdly, a thank you to colleagues of GSK and DK.S11. they gave me insights and dLuận văn thạc sĩ change management during crm implementation the case of gsk vietnam
ata to complete the thesis.Finally, Ĩ would like to send thankfulness to my family who encourage and motivate me to complete my Master programLIST OF UNIVERSITY OF ECONOMICS HO CHI MINH CITY Internationa] School of BusinessUEIIInterna Hon»' Sthool of fkrtlnenNguyen Thi Phuong ThaoCHANGE MANAGEMENTDU Luận văn thạc sĩ change management during crm implementation the case of gsk vietnamrtment of Industry and Trade EM - Expert MarketingGSK - GlaxoSmithKlineUNIVERSITY OF ECONOMICS HO CHI MINH CITY Internationa] School of BusinessUEIIInterna Hon»' Sthool of fkrtlnenNguyen Thi Phuong ThaoCHANGE MANAGEMENTDUGọi ngay
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