(LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industry
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industry
(LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industry
ĐẠI HỌC QƯÓC GIA HÀ NỘI TRƯỜNG ĐẠI HỌC KINH TÉNGUYỀN VÀN VƯỢNGFURTHER UNDERSTANDING ON INTEGRATED MARKETING COMMUNICATION (IMC)-ESSENTIAL IMPLICATIONS (LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industryS TO PLAN AN EFFECTIVE IMC CAMPAIGN IN VIETNAM AUTOMOBLE INDUSTRYChuyên ngành: Quán trị kinh doanhMã số:60 34 05LUẬN VĂN THẠC sĩ QUÀN TRỊ KINH DOANHNGƯỜI HƯỚNG DÀN KHOA HỌC: TS. Vũ Huy Thông Th.s Nguyễn Việt AnhHà Nội - 2007TABLE OF CONTENTABSTRACT.................................................... (LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industry...............................1TÓMTÁT.....................................................................................2LIST OF ABBREVIATION......(LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industry
.................................................................3LIST OF T.ABLES.....................................................................ĐẠI HỌC QƯÓC GIA HÀ NỘI TRƯỜNG ĐẠI HỌC KINH TÉNGUYỀN VÀN VƯỢNGFURTHER UNDERSTANDING ON INTEGRATED MARKETING COMMUNICATION (IMC)-ESSENTIAL IMPLICATIONS (LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industry.....................................92.PURPOSE..............................................................................93.KEY RESEARCH AREA...................................................................104.METHODOLOGY......................................................................... (LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industry10a.Research purpose.................................................................10b.Research Approach............................................(LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industry
....................11c.Research Strategy ............................................................................................................ĐẠI HỌC QƯÓC GIA HÀ NỘI TRƯỜNG ĐẠI HỌC KINH TÉNGUYỀN VÀN VƯỢNGFURTHER UNDERSTANDING ON INTEGRATED MARKETING COMMUNICATION (IMC)-ESSENTIAL IMPLICATIONS (LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industry......................................13f.Data analysis method................................................... ..../-/g.Validity.........................................................................15h.Data presentation and data analysis..............................................165.CON (LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industryTRIBUTIONor Tins THESIS..........................................................166.OUTLINE..........................................................(LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industry
..................16CHAPTER 1 LITERATURE REVIEW...............................................................1$1.1.PRIOR CONCEPTS TO UNDERSTAND INTEGĐẠI HỌC QƯÓC GIA HÀ NỘI TRƯỜNG ĐẠI HỌC KINH TÉNGUYỀN VÀN VƯỢNGFURTHER UNDERSTANDING ON INTEGRATED MARKETING COMMUNICATION (IMC)-ESSENTIAL IMPLICATIONS (LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industrying.....................................................................IS1.1.3.The Changing Role of Marketing................................................IS1.1.4 Relationship marketing.........................................................197.7.5.The marketing mix.............................. (LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industry...............................201.2.INTRODUCTION TO INTEGRATED MARKETING COMMUNICATION................................201.2.1.The Integrated .Marketi(LUẬN văn THẠC sĩ) further understanding on integrated marketing communication (IMC) essential implications to plan an effective IMC campaign in vietnam automobile industry
ng Communication Process Model.........................20ĐẠI HỌC QƯÓC GIA HÀ NỘI TRƯỜNG ĐẠI HỌC KINH TÉNGUYỀN VÀN VƯỢNGFURTHER UNDERSTANDING ON INTEGRATED MARKETING COMMUNICATION (IMC)-ESSENTIAL IMPLICATIONSĐẠI HỌC QƯÓC GIA HÀ NỘI TRƯỜNG ĐẠI HỌC KINH TÉNGUYỀN VÀN VƯỢNGFURTHER UNDERSTANDING ON INTEGRATED MARKETING COMMUNICATION (IMC)-ESSENTIAL IMPLICATIONSGọi ngay
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