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Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnam

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Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuu Chi NhanSELLECTED ANTECEDENTS OFCONSUMERS’ ETHICS: ANEMPIRICAL STUDY IN VI

Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnamIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2015Rimming head: SELLECTED ANTECEDENTS OF CONSUMERS■ ETHICSIUNIVERSITY OF ECONOMICS HO CHI

MINH CITYInternational School of BusinessLuu Chi NhanMbus 3.2Sellected Antecedents of Consumers’ Ethics: An Empirical Study In VietnamSupeivisor: Dr L Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnam

e Nhat Hanh.Ho Chi Minh city-Year 2015SELLECTED ANTECEDENTS OF CONSUMERS’ ETHICS11ACKNOWLEDGEMENTSThis thesis could not have been completed without th

Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnam

e timely and proper advice and Slippoll lioui a numbci of people around me. Fust and foremost I would like to thank HIV supervisors Dr. I.e Nhat I lan

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuu Chi NhanSELLECTED ANTECEDENTS OFCONSUMERS’ ETHICS: ANEMPIRICAL STUDY IN VI

Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnamerudition always impressed me. I am sure that this thesis would not have been possible without her support.Many Ihtuiks go to HIV MBUS colleagues who

have been unforgettable companions on our common journey. I also extend my hearty thanks to the stall members of the International School of Business Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnam

for their efficient service and support all these years.My special thanks go to all rhe participant group of this thesis. They played an essential rol

Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnam

e in carrying out the research for this thesis. I appreciate their precious time and endeavour.Last but not least. I have to earnestly thank my family

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuu Chi NhanSELLECTED ANTECEDENTS OFCONSUMERS’ ETHICS: ANEMPIRICAL STUDY IN VI

Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnamu Cln NlianHo Chi Minh City. December 22. 2015SELLECTED ANTECEDENTS OF CONSUMERS’ ETHICS111ABSTRACTThese have been wide range of critical questions ab

out the role of ethics in today's business and society. Consumers are major participants in the business process and not considering them in ethics re Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnam

search could result in an incomplete understanding of that process. With the increasing international trade, there is a glowing need to increase our u

Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnam

nderstanding of consumer ethics from different countries.A report revealed that Southeast Asia has become Asia's safe haven as China and India falter

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuu Chi NhanSELLECTED ANTECEDENTS OFCONSUMERS’ ETHICS: ANEMPIRICAL STUDY IN VI

Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnamhe prevalence of piracy and counterfeit goods (Aug et al.. 2001: Chan et al.. 1998: Lu and Lu. 2009). In Vietnam, around 81% of software used is pirat

ed comparing to average 62% in Asia (Global Study.2014)The general piupose of the present study was to contribute to the existing knowledge by getting Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnam

a more thorough understanding of the why of consumer ethics, allowing marketers to predict unethical consumer behavior, and ultimately prevent consum

Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnam

ers from taking advantage of the seller. Particularly, this study investigates the possible effects of selfmonitoring. Machiavellism. and oppotunism o

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuu Chi NhanSELLECTED ANTECEDENTS OFCONSUMERS’ ETHICS: ANEMPIRICAL STUDY IN VI

Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnamof actively benefiting from illegal actions (ABIA)’, the result indicates positive relationship with self-monitoring and oppotruiism but no relationsh

ip with Machiavellism. As for ‘actively benefiting from questionable but legal actions (ABQA)’. the outcome shows a positive relationship with oppotun Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnam

ism and Machiavellism but no relationship with self-momtOring. Same resuls found for ‘passively benefiting at the expense of the seller (PBEO)'. and ‘

Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnam

no harm, no foul actions (NHNF)’.In this study, literature on consumer ethics, self-monitoring. Machiavellism. and oppotunism as well as the introduct

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuu Chi NhanSELLECTED ANTECEDENTS OFCONSUMERS’ ETHICS: ANEMPIRICAL STUDY IN VI

Luận văn thạc sĩ sellected antecedents of consumers ethics, an empirical study in vietnamNSUMERS’ ETHICSIVTABLE OF CONTENTSACKNOWLEDGEMENTS....................................................ii

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuu Chi NhanSELLECTED ANTECEDENTS OFCONSUMERS’ ETHICS: ANEMPIRICAL STUDY IN VI

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