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(LUẬN văn THẠC sĩ) social media marketing in vietnama study of consumer profiles

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) social media marketing in vietnama study of consumer profiles

(LUẬN văn THẠC sĩ) social media marketing in vietnama study of consumer profiles

VIETNAM NATIONAL UNIV ERSITY. HANOISCHOOL OF Bl SIN ESSTRAN nil Till TRANGSOC IAL MEDIA MARKETING IN VIETNAMA STUDY 01 CONSUMER PROFILESMajor: Busines

(LUẬN văn THẠC sĩ) social media marketing in vietnama study of consumer profilesss AdministrationCode: 60 34 05MASTER OF BUSINESS ADMINISTR ATION THESISSupervisor: Dr. Tran Doan KimHanoi - Oct 2011TABLE OF CONTENTIntroduction.....

........................................................1Motivations............................................................1Goals and Scope...... (LUẬN văn THẠC sĩ) social media marketing in vietnama study of consumer profiles

..................................................2Limitations............................................................3Chapter 1. Review of social

(LUẬN văn THẠC sĩ) social media marketing in vietnama study of consumer profiles

media marketing..............................41.1.Concepts in social media marketing...............................41.1.1.Word-of-mouth..............

VIETNAM NATIONAL UNIV ERSITY. HANOISCHOOL OF Bl SIN ESSTRAN nil Till TRANGSOC IAL MEDIA MARKETING IN VIETNAMA STUDY 01 CONSUMER PROFILESMajor: Busines

(LUẬN văn THẠC sĩ) social media marketing in vietnama study of consumer profiles.......................61.1.4.User-centered marketing communication.........................71.2.Social media types...................................

............81.2.1.Blogs.........................................................81.2.2.Chatting software and microblogging........................... (LUẬN văn THẠC sĩ) social media marketing in vietnama study of consumer profiles

91.2.3.Forums.......................................................101.2.4.Social news, social bookmarking and content aggregators......101.2.5.Socia

(LUẬN văn THẠC sĩ) social media marketing in vietnama study of consumer profiles

l network sites.........................................111.2.6.Media sharing and content communities........................111.2.7.Integrated and mo

VIETNAM NATIONAL UNIV ERSITY. HANOISCHOOL OF Bl SIN ESSTRAN nil Till TRANGSOC IAL MEDIA MARKETING IN VIETNAMA STUDY 01 CONSUMER PROFILESMajor: Busines

(LUẬN văn THẠC sĩ) social media marketing in vietnama study of consumer profilesmarketing in Vietnam..............16vii1.4.1.Social media landscape........................................161.4.2.Social media marketing.............

...........................18Chapter 2. Methodology for consumer research for social media users in Vietnam 202.1.Review of existing research......... (LUẬN văn THẠC sĩ) social media marketing in vietnama study of consumer profiles

.............................20

VIETNAM NATIONAL UNIV ERSITY. HANOISCHOOL OF Bl SIN ESSTRAN nil Till TRANGSOC IAL MEDIA MARKETING IN VIETNAMA STUDY 01 CONSUMER PROFILESMajor: Busines

VIETNAM NATIONAL UNIV ERSITY. HANOISCHOOL OF Bl SIN ESSTRAN nil Till TRANGSOC IAL MEDIA MARKETING IN VIETNAMA STUDY 01 CONSUMER PROFILESMajor: Busines

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