Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩ
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩ
Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩ
MINISTRY OI EDUCATION AND 1 -RAINING UNIVERSITY OF ECONOMICS HO ( ill .MINH ( 11Y —oOo-------------------DIỆP THỊ PHƯƠNG THẢOTHE EFFECT SOME MARKETING Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩG MIX ELEMENTS ON BRAND AWARENESS AND BRANK IMAGEMAJOR: BUSINESS ADMINISTRATION-MAJOR CODE: 60.34.05MASTER THESISINSTRUCTOR: DR. TRAN HA MIMI QUANHo Chi Minh City -2011IACKNOWLEDGEMENTThis thesis is dedicated to my family, friends, professors and classmates for their support and encouragement throug Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩhout my academic career. Recently, these people have touched my life in many different ways.First and foremost. 1 would like to give special thanks toLuận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩ
Dr. Tran Ha Minh Quan for being an excellent professor, advisor, thesis committee chair, and mentor. I appreciate all the insight and time he put intMINISTRY OI EDUCATION AND 1 -RAINING UNIVERSITY OF ECONOMICS HO ( ill .MINH ( 11Y —oOo-------------------DIỆP THỊ PHƯƠNG THẢOTHE EFFECT SOME MARKETING Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩll Phuc. who helped me in the data analysis.Many thanks my professors and classmates in MBA class. Balch 17 for their valuable and enthusiastic support for this research study.My special gratitude is extended to all instructors, staff and students al Faculty of Business Administration. University of Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩ Technology HoChiMinh City (HUTECH) for their support and the valuable knowledge during my study.Last but not least, the deepest and most sincere gratLuận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩ
itude go to my beloved parents, my husband, my daughter and my closest friends for their boundless support, abundant love and encouragement throughoutMINISTRY OI EDUCATION AND 1 -RAINING UNIVERSITY OF ECONOMICS HO ( ill .MINH ( 11Y —oOo-------------------DIỆP THỊ PHƯƠNG THẢOTHE EFFECT SOME MARKETING Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩd means to increase the degree of knowledge of the brand name. In this paper we want to show the relationship between marketing effort and brand awareness and brand image. Starting out from a theoretical review, we set out a model of effects of the marketing effort -as the brand s antecedents- on br Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩand awareness and brand image. In order to test the defined structural model and research hypotheses empirical research was conducted on the sample ofLuận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩ
undergraduate students of the Faculty of Business Administration in University of Techonology.The structural model of the effects of marketing mix elMINISTRY OI EDUCATION AND 1 -RAINING UNIVERSITY OF ECONOMICS HO ( ill .MINH ( 11Y —oOo-------------------DIỆP THỊ PHƯƠNG THẢOTHE EFFECT SOME MARKETING Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩal model. Research results indicate that the structural model has an acceptable level of fit to the empirical data. The estimated structural coefficients and indirect effect coefficients indicate the direction and intensity of effects of each analysed element of marketing mix on brand awareness and Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩbrand image. Finally, implications of research results for the theory and practice of brand management are analysed and discussed.KEY WORDS: Brand ImaLuận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩ
ge, Brand Awareness, marketing effort. Measurement Model.IllTABLE OF CONTENTSACKNOWLEDGEMENT.........................................................IMINISTRY OI EDUCATION AND 1 -RAINING UNIVERSITY OF ECONOMICS HO ( ill .MINH ( 11Y —oOo-------------------DIỆP THỊ PHƯƠNG THẢOTHE EFFECT SOME MARKETING Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩ OF FIGURES.........................................................VLIST OF TABLES.........................................................VI1Chapter! : Introduction..............................................I1.1Introduction....................................................11.2Research Backgro Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩund.............................................11.3Research Motives................................................31.4Problem statement.............Luận văn thạc sĩ the effect of some marketing mix elements on brand awareness and brank image , luận văn thạc sĩ
..................................41.5Research Ojective...............................................41.6Research methodology and design.............MINISTRY OI EDUCATION AND 1 -RAINING UNIVERSITY OF ECONOMICS HO ( ill .MINH ( 11Y —oOo-------------------DIỆP THỊ PHƯƠNG THẢOTHE EFFECT SOME MARKETINGMINISTRY OI EDUCATION AND 1 -RAINING UNIVERSITY OF ECONOMICS HO ( ill .MINH ( 11Y —oOo-------------------DIỆP THỊ PHƯƠNG THẢOTHE EFFECT SOME MARKETINGGọi ngay
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