KHO THƯ VIỆN 🔎

Luận văn thạc sĩ the effects of marketing communication on brand equity

➤  Gửi thông báo lỗi    ⚠️ Báo cáo tài liệu vi phạm

Loại tài liệu:     PDF
Số trang:         58 Trang
Tài liệu:           ✅  ĐÃ ĐƯỢC PHÊ DUYỆT
 













Nội dung chi tiết: Luận văn thạc sĩ the effects of marketing communication on brand equity

Luận văn thạc sĩ the effects of marketing communication on brand equity

MINISTRY OF EDUCATION TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITY- -oOo--HUỲNH KIM PHUNG9THE EFFECTS OF MARKETING COMMUNICATON ON BRANDEQUITYMajo

Luận văn thạc sĩ the effects of marketing communication on brand equityor: Business AdministrationMajor Code: 60.34.05Superior: Dr. TRÂN HÀ MINH QUÂNHo Chi Minh City - 2011TABLE OF CONTENTACKNOWLEDGEMENTS.................

................................1ABSTRACT.........................................................2CHAPTER 1.BACKGROUND............................... Luận văn thạc sĩ the effects of marketing communication on brand equity

........31.1.Introduction...............................................31.2.Research Objectives........................................41.3.Research

Luận văn thạc sĩ the effects of marketing communication on brand equity

methodology and scope.............................41.4.Managerial implications....................................51.5.Structure of the research repor

MINISTRY OF EDUCATION TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITY- -oOo--HUỲNH KIM PHUNG9THE EFFECTS OF MARKETING COMMUNICATON ON BRANDEQUITYMajo

Luận văn thạc sĩ the effects of marketing communication on brand equityand equity...............................................72.2.1.Brand awareness.....................................72.2.2.Perceived quality..........

.........................82.2.3.Brand loyalty.......................................82.2.4.Brand Association...................................82.3.rh Luận văn thạc sĩ the effects of marketing communication on brand equity

e elements of marketing communication....................92.3.1.Advertising Spending...............................102.3.2.Field Support Activities...

Luận văn thạc sĩ the effects of marketing communication on brand equity

........................112.3.3.Sales Promotion....................................112.4.Research Model............................................122

MINISTRY OF EDUCATION TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITY- -oOo--HUỲNH KIM PHUNG9THE EFFECTS OF MARKETING COMMUNICATON ON BRANDEQUITYMajo

Luận văn thạc sĩ the effects of marketing communication on brand equity....................................................153.2.Research design...................................................15

MINISTRY OF EDUCATION TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITY- -oOo--HUỲNH KIM PHUNG9THE EFFECTS OF MARKETING COMMUNICATON ON BRANDEQUITYMajo

Gọi ngay
Chat zalo
Facebook