Luận văn thạc sĩ the effects of marketing communication on brand equity
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ the effects of marketing communication on brand equity
Luận văn thạc sĩ the effects of marketing communication on brand equity
MINISTRY OF EDUCATION TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITY- -oOo--HUỲNH KIM PHUNG9THE EFFECTS OF MARKETING COMMUNICATON ON BRANDEQUITYMajo Luận văn thạc sĩ the effects of marketing communication on brand equityor: Business AdministrationMajor Code: 60.34.05Superior: Dr. TRÂN HÀ MINH QUÂNHo Chi Minh City - 2011TABLE OF CONTENTACKNOWLEDGEMENTS.................................................1ABSTRACT.........................................................2CHAPTER 1.BACKGROUND............................... Luận văn thạc sĩ the effects of marketing communication on brand equity........31.1.Introduction...............................................31.2.Research Objectives........................................41.3.ResearchLuận văn thạc sĩ the effects of marketing communication on brand equity
methodology and scope.............................41.4.Managerial implications....................................51.5.Structure of the research reporMINISTRY OF EDUCATION TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITY- -oOo--HUỲNH KIM PHUNG9THE EFFECTS OF MARKETING COMMUNICATON ON BRANDEQUITYMajo Luận văn thạc sĩ the effects of marketing communication on brand equityand equity...............................................72.2.1.Brand awareness.....................................72.2.2.Perceived quality...................................82.2.3.Brand loyalty.......................................82.2.4.Brand Association...................................82.3.rh Luận văn thạc sĩ the effects of marketing communication on brand equitye elements of marketing communication....................92.3.1.Advertising Spending...............................102.3.2.Field Support Activities...Luận văn thạc sĩ the effects of marketing communication on brand equity
........................112.3.3.Sales Promotion....................................112.4.Research Model............................................122MINISTRY OF EDUCATION TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITY- -oOo--HUỲNH KIM PHUNG9THE EFFECTS OF MARKETING COMMUNICATON ON BRANDEQUITYMajo Luận văn thạc sĩ the effects of marketing communication on brand equity....................................................153.2.Research design...................................................15MINISTRY OF EDUCATION TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITY- -oOo--HUỲNH KIM PHUNG9THE EFFECTS OF MARKETING COMMUNICATON ON BRANDEQUITYMajoGọi ngay
Chat zalo
Facebook