Luận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
Luận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ọuc KhanhTHE IMPACT OF PERSONAL VALUES ON ATTITUDE TOWARD CONSEQUENCES OF Luận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumptionF PURCHASE AND ENVIRONMENTAL COMMITMENT IN GREEN CONSUMPTIONMAS TER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Que KhanhTHE IMPACT OF PERSONAL VALUESON ATTITUDE TOWARD CONSEQUENCES OF PURCHASE AND ENVIRONMENTAL COMMIT Luận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumptionMENTTN GREEN CONSUMPTIONID: 22120126MASTER OF BUSINESS (Honours)SUPERVIOR: Dr. Le Nhat IlanhHo Chi Minh City - Year 2014ACKNOWLEDGEMENT1 am forex er gLuận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
rateful to so many individuals. Without their support, I would have never completed this research.1 would like to express my gratitude to Dr. l.c NhaiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ọuc KhanhTHE IMPACT OF PERSONAL VALUES ON ATTITUDE TOWARD CONSEQUENCES OF Luận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption the end of my work.I would like to extend my appreciation to the other members of committee for their contributions which helped me to improve this research.I hank you to all of people who spent their lime and effort for my survey.Last but certainly not least, I am deeply appreciative of the endles Luận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumptions love andgood conditional support from my family to complete this work.ABSTRACTFacing with environmental problems all over the world, more and more pLuận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
eople turn their talk into walk In other words, consumers are not only concerned but also gelling the idea of being greener. According to this, by buyUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ọuc KhanhTHE IMPACT OF PERSONAL VALUES ON ATTITUDE TOWARD CONSEQUENCES OF Luận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption.A convenience sampling method was employed. In total. 150 Vietnamese consumer responses were collected and used for analysis to lest the model, rhe results show that people who co Luận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumptionmmit with envfronment are collectivistic oriented: so these consumers usually pay attention to environmental consequences of their purchasing. On theLuận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
other hand, individualistic consumers are more likely nor to be environmental commitment people because they arc concern for themselves loo much ratheUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ọuc KhanhTHE IMPACT OF PERSONAL VALUES ON ATTITUDE TOWARD CONSEQUENCES OF Luận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumptionre not only good for the environment but satisfy consumer’s personal needs also. The result of this study might attract attention of consumer behavior researchers, as well as the firms that care about environmental commitment and pursue the green strategy, Consumers who used to buy green products ca Luận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumptionn be considered as informants in future research in order to explore the underlying reason why they buy the environmentally responsible products.Key wLuận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
ords personal values, consumer attitude, environmental commitment, green consumption.TABLE OF CONTENTSAcknowledgementAbstractCHAPTER 1: INTRODUCTION--UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ọuc KhanhTHE IMPACT OF PERSONAL VALUES ON ATTITUDE TOWARD CONSEQUENCES OF Luận văn thạc sĩ the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption.................................. 2UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ọuc KhanhTHE IMPACT OF PERSONAL VALUES ON ATTITUDE TOWARD CONSEQUENCES OFGọi ngay
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