Luận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
Luận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
UNIVERSITYOFECONOMICSHOCHIMINHCITYInternationalSchoolof BusinessNgo Ngoc Quyen V anTHE INFLUENCE FACTORS ON GREEN PURCHASE BEHAVIOUR BASED ON CONSUMPT Luận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchyTION VALUES THEORY AND VALUE-ATTITUDE-BEHAVIOUR HIERARCHYID: 22120037MASTEROF BUSINESS (Honours)SUPERVISOR: Dr. Le NhatHanhHoChiMinhCity-Year 20151The Influence Factors on Green Purchase Behaviour Based on Consumption ValuesTheory' and Value-Attitude-Behaviour HierarchyNgo Ngoc Quyen Van22120037Inte Luận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchyrnational School of Business - University- of Economics Ho Chi Minh CitvMaster ThesisDr. Le Nhat HanhMay 24. 20142ACKNOWLEDGEMENTFirstly. I would likeLuận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
to express my gratefulness to my supervisor Dr. Le Nliat Hanh for her professional guidance, intensive support, valuable suggestions, instructions anUNIVERSITYOFECONOMICSHOCHIMINHCITYInternationalSchoolof BusinessNgo Ngoc Quyen V anTHE INFLUENCE FACTORS ON GREEN PURCHASE BEHAVIOUR BASED ON CONSUMPT Luận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchyPhong. Dr. Tran Ha Minh Quan. Dr. Nguyen Phong Nguyen and other teachers for their valuable time as the members of the proposal examination committee Their comments and meaningful suggestions contributed significantly for my completion of this research.My sincere thanks are given all of my teachers Luận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchyat International School of Business -University of Economics Ho Chi Minh City for their teaching and guidance dining my Master course.3ABSTRACTGreen iLuận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
nitiatives are fast becoming a catchphrase among societies and business entities as these entities strive to ensure more sustainable business operatioUNIVERSITYOFECONOMICSHOCHIMINHCITYInternationalSchoolof BusinessNgo Ngoc Quyen V anTHE INFLUENCE FACTORS ON GREEN PURCHASE BEHAVIOUR BASED ON CONSUMPT Luận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchyre, is to examine the factors that influence consumers' green purchase behaviour. The conceptual framework and hypotheses development are grounded on related literature. We examined five independent variables which represent five pertinent dimensions of consumer perceived value and their effects on Luận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchygreen purchase behaviour through green purchase attitude. The questionnaire was adapted from validated items from related prior works. The analysis waLuận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
s based on 406 valid responses from consumers of Ho Chi Minh Citv The findings reveal that four of the six hypotheses are supported. Particularly, emoUNIVERSITYOFECONOMICSHOCHIMINHCITYInternationalSchoolof BusinessNgo Ngoc Quyen V anTHE INFLUENCE FACTORS ON GREEN PURCHASE BEHAVIOUR BASED ON CONSUMPT Luận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy purchase behaviour. Managerial and research implications of the findings are also further discussed.4Table of ContentsChapter0,0416666666666667Introduction........................................................................81.1.Researchbackground...............................................81 Luận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy.2.Researchgap.....................................................111.3.Researchobjectives..............................................131.4.ResearcLuận văn thạc sĩ the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
hmethodology and scope..................................13UNIVERSITYOFECONOMICSHOCHIMINHCITYInternationalSchoolof BusinessNgo Ngoc Quyen V anTHE INFLUENCE FACTORS ON GREEN PURCHASE BEHAVIOUR BASED ON CONSUMPTUNIVERSITYOFECONOMICSHOCHIMINHCITYInternationalSchoolof BusinessNgo Ngoc Quyen V anTHE INFLUENCE FACTORS ON GREEN PURCHASE BEHAVIOUR BASED ON CONSUMPTGọi ngay
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