Luận văn thạc sĩ unattractive product packages design in foreign exchange sales at asia commercial bank (acb)

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Luận văn thạc sĩ unattractive product packages design in foreign exchange sales at asia commercial bank (acb)

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessIntenMbon*' School of B.tunfttTrinh Thi Cam DuyenUNATTRACTIVE PRODUCT PACKAGE

Luận văn thạc sĩ unattractive product packages design in foreign exchange sales at asia commercial bank (acb)ES DESIGN IN FOREIGN EXCHANGE SALES AT ASIA COMMERCIAL BANK (ACB)MASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City-2020UNIVERSITY OF ECONOMICS HO CHI

MINH CITY International School of BusinessTrinh Thi Cam DuyenUNATTRACTIVE PRODUCT PACKAGES DESIGN IN FOREIGN EXCHANGE SALES AT ASIA COMMERCIAL BANK (A Luận văn thạc sĩ unattractive product packages design in foreign exchange sales at asia commercial bank (acb)

CB)MASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: Dr. Tran Phuong ThaoHo Chi Minh City - 202011TABLE OF CONTENTSLIST OF C H ARTS........................

Luận văn thạc sĩ unattractive product packages design in foreign exchange sales at asia commercial bank (acb)

...............................viLIST OF FIGURES........................................................viLIST OF TABLES..............................

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessIntenMbon*' School of B.tunfttTrinh Thi Cam DuyenUNATTRACTIVE PRODUCT PACKAGE

Luận văn thạc sĩ unattractive product packages design in foreign exchange sales at asia commercial bank (acb).....................viii1.PROBLEM CONTEXT......................................................11.1Company background................................

................11.2Symptoms..........................................................41.2.1Not meet FX sales revenue target.......................... Luận văn thạc sĩ unattractive product packages design in foreign exchange sales at asia commercial bank (acb)

.....41.2.2Low profit margin gap..........................................51.2.3Poor FX sales trading volumes..................................62.PROB

Luận văn thạc sĩ unattractive product packages design in foreign exchange sales at asia commercial bank (acb)

LEM ANALYSIS.....................................................62.1Possible problems.................................................62.1.1Uncompeti

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessIntenMbon*' School of B.tunfttTrinh Thi Cam DuyenUNATTRACTIVE PRODUCT PACKAGE

Luận văn thạc sĩ unattractive product packages design in foreign exchange sales at asia commercial bank (acb)ct design...............................................132.1.4Poor sales performance....................................................162.2Main pro

blem validation.......................................................182.3Problem definition and consequence......................................... Luận văn thạc sĩ unattractive product packages design in foreign exchange sales at asia commercial bank (acb)

...212.3.1Problem definition.........................................................21

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessIntenMbon*' School of B.tunfttTrinh Thi Cam DuyenUNATTRACTIVE PRODUCT PACKAGE