(Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltd
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(Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltd
INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltdal bridge". Today's logistics activities are not only associated with warehousing, freight forwarding, but also planning, arranging raw flow, materials from suppliers to manufacturers, then moving goods from production stage to the final consumer, creating interconnection in the whole society accord (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltding to optimization plans, reducing the cost of rotation and storage.After 7 years of Vietnam joining WTO. the market of Vietnam's logistics sen ices(Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltd
has seen positive changes with the number of enterprises operating in the industry growing fast and having high growth rates. If we look at the pace oINTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltde by 1.86 times, the domestic retail market will increase by 20- on average. 25% per year and as a result, the logistics sen ice sector also increased by 20-25% per year. However, according to statistics, Vietnam logistics companies only operate in domestic or some regional countries, and mainly act (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltd as agents or undertake each stage for international logistics enterprises. Meanwhile, foreign companies (about 25 multinational companies, accounting(Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltd
for 70-80% market share of logistics services in Vietnam) with a range of activities in nearly 100 different countries. This is one of the obstacles INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltdtries and territories around the world. Although it may take into account the role of agents established by Vietnamese companies in other countries, this relationship is often quite loose and heterogeneous.2These are the basic reasons (hat make the competitiveness of Vietnamese logistics enterprises (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltd far below the current foreign enterprises, only undertakes a number of single sen ices in logistics operations such as customs clearance, transportat(Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltd
ion vehicles, warehouses, etc. In the context when Vietnam's import and export activities are growing, domestic trade is expanding and the demand for INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltdnsidered the importance service sector of the economy, not only bringing great benefits to the country but also playing an important role in renovating the current growth and economic restructuring model.For all of the above reasons, it is very important to develop successfully in Logistic field at (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltdVietnam market for DHB Logistics Co., LTD. which not only contributes to the development and enhancement of economic performance, jointly, create a so(Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltd
urce for the company, but also create a premise for expanding the logistics activities of the company to other markets. Therefore, it is necessary to INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltdgistics business.That is also the reason for the research: IMPLEMENTING MARKETING MIX FOR LOGISTICS SERVICES OF DHB LOGISTICS co., LTD.31.Research questionWhat factors influence marketing strategy of DHB Logistics Co.,Ltd?How to develop a marketing strategy for DHB Logistics Co..Ltd ?2.Contribution (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltdof Research-Researching the theory of marketing concept, mixed marketing strategy and how to formulate marketing strategy.-Analyzing the business situ(Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltd
ation of the company in 2013 -2018-SWOT analysis to propose company strategics that need to be implemented first-Develop Marketing Mix strategy for LoINTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltde method, synthetic analysis method, comparing collected results for research through SWOT matrix tool. SWOT analysis method to identify market needs and volatility to determine characteristics of target customers.-For primary data in quantitative research: All collected data will be processed with (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltdthe help of the MOS EXCEL 2010 software.4.Scope of the research-Space: Main business activities of DHB Logistics Co..LTD: Customs clearance. Warehouse(Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltd
leasing. Sea transport. Air freight forwarding. Domestic container transportation. Multilateral transport awake.-Time: analysis time from 2013 to 201INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltdEVIEW OF MARKETING MLX FOR LOGISTICS SERVICECH APTER 2: BACKGROUND OF DI IB LOGISTICS co.,LTD('llAPTER 3: SOLUTIONS TO COMPLETE MARKETING STRATEGY FOR LOGISTICS SERVICES5CHAPTER I: LITERATURE REVIEW OF MARKETING .MIX FOR LOGISTICS SERV ICE1.1. Definition of Marketing mixIn the behavioral sciences, M (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltdarketing is one of the youngest industries. The appearance of Marketing only started in the 1990s. can generalize the development process of Marketing(Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltd
into two periods: (1) the period from the beginning of the 20th century to the early 1960s and (2) the period from the 1960s to the beginning of the INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltdty in the US In 1910, all General Universities. An important case in the United Slates began teaching Marketing, and for nearly half a century. Marketing was taught only in English-speaking countries, but only after the world economic crisis (1929 -1932). and especially after the Second World War (1 (Luận văn tốt nghiệp) implementing marketing mix for logistics services of dhb logistics co , ltd941-1945), marketing activities have made great leaps, strongly developed to really become a popular scientific field like todayINTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commerciaINTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commerciaGọi ngay
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