Chapter 16 Social and Mobile Marketing

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Nội dung chi tiết: Chapter 16 Social and Mobile Marketing

Chapter 16 Social and Mobile Marketing

chapter 16 - Social and Mobile MarketingChapter 16Social and Mobile MarketingMultiple Choice Questions1.Which of the following is NOT an objective of

Chapter 16 Social and Mobile Marketing marketing communications using the 4E framework?A.Exciting customersB.Educating customersc. Enabling customers to Experience productsD.Enabling custo

mers to Engage with their social networkEl Evaluating customersEvaluating the customer is not associated with the 4E framework of social media. The ob Chapter 16 Social and Mobile Marketing

jective of the 4E framework of social media includes exciting customers with relevant offers, educating them about the offering, helping them experien

Chapter 16 Social and Mobile Marketing

ce products, whether directly or indirectly, and giving them an opportunity to engage with their social network.16-1Chapter 16 - Social and Mobile Mar

chapter 16 - Social and Mobile MarketingChapter 16Social and Mobile MarketingMultiple Choice Questions1.Which of the following is NOT an objective of

Chapter 16 Social and Mobile Marketing g.Topic: 16-01 The 4E Framework for Social Media2.In (he context of the 4E framework of social media, offering customers interesting deals that would

be relevant to them is part of:A.exciting the customer.B.educating the customer.c. experiencing a product.D.engaging the customer.E.evaluating a produ Chapter 16 Social and Mobile Marketing

ct.In the context of (he 4E framework of social media, offering customers interesting deals that would be relevant to them is part of exciting the cus

Chapter 16 Social and Mobile Marketing

tomer. Relevancy can be achieved by providing personalized offers.?U«ssíbílựy7 Keyboard NavigationBlooms: UnderstandDifficulty: ModerateLearning Objec

chapter 16 - Social and Mobile MarketingChapter 16Social and Mobile MarketingMultiple Choice Questions1.Which of the following is NOT an objective of

Chapter 16 Social and Mobile Marketing a customer in the context of the 4E framework of social media marketing?A. High frequency of engagement through advertisementsBl Relevancy of offers

to the targeted segmentc. Detailed technical information about a product or serviceD.Availability of prestige products at premium priceE.High-budget p Chapter 16 Social and Mobile Marketing

romotional activitiesTo excite customers, an offer must be relevant to its targeted customer. Relevancy can be achieved by providing personalized offe

Chapter 16 Social and Mobile Marketing

rs, which are determined through insights and information obtained from customer relationship management and/or loyalty programs.

chapter 16 - Social and Mobile MarketingChapter 16Social and Mobile MarketingMultiple Choice Questions1.Which of the following is NOT an objective of