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Factors influencing customer satisfaction on using BAEMIN services in the current market

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Nội dung chi tiết: Factors influencing customer satisfaction on using BAEMIN services in the current market

Factors influencing customer satisfaction on using BAEMIN services in the current market

MINISTRY OF EDI CATION AND TRAININGTHE STATE BANK OF VIET N AMBANKING UNIVERSITY OF HO CHI MINH CITYNGUYEN HOANG THONGFACTORS INFLUENCING CUSTOMERSATI

Factors influencing customer satisfaction on using BAEMIN services in the current market ISFACTION ON USING BAEMIN SERVICES INTHE CURRENT MARKETGRADUATE THESIS PROPOSAL MAJOR: BUSINESS ADMINISTRATIONHO CHI MINH CITY, 2021il________________

________________________________________itMINISTRY OF EDI CATION AND TRAINING THE STATE BANK OF VIET NAMBANKING UNIVERSITY OF HO CHI .MINH CH YNGUYEN Factors influencing customer satisfaction on using BAEMIN services in the current market

HOANG THONGFACTORS INFLUENCING CUSTOMER SATISFACTION ON USING BAEMIN SERVICES IN THE CURRENT MARKET: THE CASE STUDY ON STUDENTS IN HO CHI MINH CITYGRA

Factors influencing customer satisfaction on using BAEMIN services in the current market

DUATE THESIS MAJOR: BUSINESS ADMINISTRATIONSUPERVISOR PHAM HUONG DIEN, Ph.I)HO CHI MINH CITY. 2021li————————4SUPERVISOR’S COMMENTSupervisorPHAM HUONG

MINISTRY OF EDI CATION AND TRAININGTHE STATE BANK OF VIET N AMBANKING UNIVERSITY OF HO CHI MINH CITYNGUYEN HOANG THONGFACTORS INFLUENCING CUSTOMERSATI

Factors influencing customer satisfaction on using BAEMIN services in the current market y own research process. Except for references from other research works as stated in the thesis, the survey data and the results of the thesis are hon

est and not yet published in any research work before.iiACKNOWLEDGEThis thesis is the author’s own work, the research results are honest, in which no Factors influencing customer satisfaction on using BAEMIN services in the current market

previously published content or content done by others except for cited quotes in the thesis.During my thesis time. I got loads of backings and suppor

Factors influencing customer satisfaction on using BAEMIN services in the current market

tive gestures from numerous people. This thesis would not have been accomplished without those valuable input, support, counsel, and advice.First and

MINISTRY OF EDI CATION AND TRAININGTHE STATE BANK OF VIET N AMBANKING UNIVERSITY OF HO CHI MINH CITYNGUYEN HOANG THONGFACTORS INFLUENCING CUSTOMERSATI

Factors influencing customer satisfaction on using BAEMIN services in the current market her unbelievable and unreserved help, valuable advice and recommendation. Thank for her effort and wide knowledge to make my topic possible, her sugg

estions, direction and advices are always highly appreciated and greatly contributing to the success of this thesis.I would also like to express my si Factors influencing customer satisfaction on using BAEMIN services in the current market

ncere appreciation to the professors and lecturers for their guidance during my academic years at the University of Banking. The knowledge and skills

Factors influencing customer satisfaction on using BAEMIN services in the current market

that I have learned, have assisted me in the completing of this thesis.Last but not least, honestly the most supported ones are my family and my frien

MINISTRY OF EDI CATION AND TRAININGTHE STATE BANK OF VIET N AMBANKING UNIVERSITY OF HO CHI MINH CITYNGUYEN HOANG THONGFACTORS INFLUENCING CUSTOMERSATI

Factors influencing customer satisfaction on using BAEMIN services in the current market n “Thank you for all your encouragement, support, and love”.iiiABSTRACTThis study aims to identify and evaluate the factors affecting customer satisfa

ction when using online food ordering sen ice in Ho Chi Minh City. Based on the theory of customer satisfaction, theory of sen ice and previous studie Factors influencing customer satisfaction on using BAEMIN services in the current market

s, this research is carried out through 2 methods: qualitative and quantitative research. The qualitative method aims to complete the measurement scal

Factors influencing customer satisfaction on using BAEMIN services in the current market

es and the quantitative method with tools such as descriptive statistics. Cronbach’s Alpha, EFA and regression. Results from analyzing data collected

MINISTRY OF EDI CATION AND TRAININGTHE STATE BANK OF VIET N AMBANKING UNIVERSITY OF HO CHI MINH CITYNGUYEN HOANG THONGFACTORS INFLUENCING CUSTOMERSATI

Factors influencing customer satisfaction on using BAEMIN services in the current market y subjective Variety of food. Customer senice. Type of promotion, and Perceived price. The study also provides implications for the managers of the on

line ordering businesses to enhance their customers' satisfaction. The study has certain limitations in terms of survey methods and sample size, so th Factors influencing customer satisfaction on using BAEMIN services in the current market

e validity of the study may be affected. That can be improved in the proposed future studies.iv

MINISTRY OF EDI CATION AND TRAININGTHE STATE BANK OF VIET N AMBANKING UNIVERSITY OF HO CHI MINH CITYNGUYEN HOANG THONGFACTORS INFLUENCING CUSTOMERSATI

MINISTRY OF EDI CATION AND TRAININGTHE STATE BANK OF VIET N AMBANKING UNIVERSITY OF HO CHI MINH CITYNGUYEN HOANG THONGFACTORS INFLUENCING CUSTOMERSATI

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