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Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity

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Nội dung chi tiết: Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity

Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity

MLsMVHIsfLinmitesouKKScholars' MineMasters ThesesStudent Theses and DissertationsSpring 2017Impact of framing and priming on users' behavior in cybers

Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity securityKavya SharmaFollow this and additional works at: https://scholarsmine.mst.edu/masters_thesesÒ* Part of the Technology and Innovation CommonsDe

partment:Recommended CitationSharma, Kavya, 'Impact of framing and priming on users' behavior in cybersecurity" (2017). Masters Theses. 7660.https://s Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity

cholarsmine.mst edu/masters_theses/7660This thesis is brought to you by Scholars’ Mine, a service of the Missouri S&T Library and Learning Resources.

Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity

This work IS protected by u. s. Copyright Lav/. Unauthorized use including reproduction for redistnbution requires the permission of the copyright hol

MLsMVHIsfLinmitesouKKScholars' MineMasters ThesesStudent Theses and DissertationsSpring 2017Impact of framing and priming on users' behavior in cybers

Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity resented to the Faculty of the Graduate School of theMISSOURI UNIVERSITY OF SCIENCE AND TECHNOLOGYIn Partial Fulfillment of the Requirements for the D

egreeMASTER OF SCIENCE IN INFORMATION SCIENCE & TECHNOLOGY2017Approved byDr. Fiona Fui-Hoon NahDr. Keng SiauDr. Richard Hall©2017Kavya SharmaAll Right Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity

s ReservediiiABSTRACTThis research examines the impact of framing and priming on users' behavior (i.e., action) in a cybersecurity setting. It also ex

Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity

amines perceptual outcomes (i.e.. confidence, perceived severity, perceived susceptibility, trust, and fear) associated with the users' cybersecurity

MLsMVHIsfLinmitesouKKScholars' MineMasters ThesesStudent Theses and DissertationsSpring 2017Impact of framing and priming on users' behavior in cybers

Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity to generate the hypotheses for the research. A between-subject experimental design (N=I29) was used. The results suggest that priming users to cyberse

curity risks reduces their risk-taking behavior associated with cybersecurity whereas negative framing of messages associated with cybersecurity has n Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity

o significant effect on users' behavior. The results also suggest that users who had taken a risk adverse cybersecurity action exhibited greater confi

Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity

dence associated with their action, perceived greater severity associated with cybersecurity risks, perceived lower susceptibility of their computer t

MLsMVHIsfLinmitesouKKScholars' MineMasters ThesesStudent Theses and DissertationsSpring 2017Impact of framing and priming on users' behavior in cybers

Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity n effective way to reduce cybersecurity risks faced by users.Keywords: Cybersecurity. Framing. Pinning. Users’ Behavior. Confidence,Perceived Severity

. Perceived Susceptibility, Trust, and Fear Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity

MLsMVHIsfLinmitesouKKScholars' MineMasters ThesesStudent Theses and DissertationsSpring 2017Impact of framing and priming on users' behavior in cybers

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