Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity
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Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity
MLsMVHIsfLinmitesouKKScholars' MineMasters ThesesStudent Theses and DissertationsSpring 2017Impact of framing and priming on users' behavior in cybers Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity securityKavya SharmaFollow this and additional works at: https://scholarsmine.mst.edu/masters_thesesÒ* Part of the Technology and Innovation CommonsDepartment:Recommended CitationSharma, Kavya, 'Impact of framing and priming on users' behavior in cybersecurity" (2017). Masters Theses. 7660.https://s Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity cholarsmine.mst edu/masters_theses/7660This thesis is brought to you by Scholars’ Mine, a service of the Missouri S&T Library and Learning Resources.Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity
This work IS protected by u. s. Copyright Lav/. Unauthorized use including reproduction for redistnbution requires the permission of the copyright holMLsMVHIsfLinmitesouKKScholars' MineMasters ThesesStudent Theses and DissertationsSpring 2017Impact of framing and priming on users' behavior in cybers Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity resented to the Faculty of the Graduate School of theMISSOURI UNIVERSITY OF SCIENCE AND TECHNOLOGYIn Partial Fulfillment of the Requirements for the DegreeMASTER OF SCIENCE IN INFORMATION SCIENCE & TECHNOLOGY2017Approved byDr. Fiona Fui-Hoon NahDr. Keng SiauDr. Richard Hall©2017Kavya SharmaAll Right Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity s ReservediiiABSTRACTThis research examines the impact of framing and priming on users' behavior (i.e., action) in a cybersecurity setting. It also exLuận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity
amines perceptual outcomes (i.e.. confidence, perceived severity, perceived susceptibility, trust, and fear) associated with the users' cybersecurity MLsMVHIsfLinmitesouKKScholars' MineMasters ThesesStudent Theses and DissertationsSpring 2017Impact of framing and priming on users' behavior in cybers Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity to generate the hypotheses for the research. A between-subject experimental design (N=I29) was used. The results suggest that priming users to cybersecurity risks reduces their risk-taking behavior associated with cybersecurity whereas negative framing of messages associated with cybersecurity has n Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity o significant effect on users' behavior. The results also suggest that users who had taken a risk adverse cybersecurity action exhibited greater confiLuận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity
dence associated with their action, perceived greater severity associated with cybersecurity risks, perceived lower susceptibility of their computer tMLsMVHIsfLinmitesouKKScholars' MineMasters ThesesStudent Theses and DissertationsSpring 2017Impact of framing and priming on users' behavior in cybers Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity n effective way to reduce cybersecurity risks faced by users.Keywords: Cybersecurity. Framing. Pinning. Users’ Behavior. Confidence,Perceived Severity. Perceived Susceptibility, Trust, and Fear Luận văn thạc sĩ impact of framing and priming on users behavior in cybersecurity MLsMVHIsfLinmitesouKKScholars' MineMasters ThesesStudent Theses and DissertationsSpring 2017Impact of framing and priming on users' behavior in cybersGọi ngay
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