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The influence of brand equity on customer purchase decision a case study of co opmart

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Nội dung chi tiết: The influence of brand equity on customer purchase decision a case study of co opmart

The influence of brand equity on customer purchase decision a case study of co opmart

MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITY. X*1*7 X.,-——3C'• ■Iễ1TRAN THI HONG DAOTHE INFLUENC

The influence of brand equity on customer purchase decision a case study of co opmart CE OF BRAND EQUITY ONCUSTOMER PURCHASE DECISION:A CASE STUDY OF CO.OPMARTBACHELOR THESISFACULTY OF BUSINESS ADMINISTRATIONCODE: 7340101SUPERVISOR: PH.

D NGUYEN VAN THEYHCMC. September 2021MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYẽ X- T -X -TRAN The influence of brand equity on customer purchase decision a case study of co opmart

THI HONG DAOTHE INFLUENCE OF BRAND EQUITY ONCUSTOMER PURCHASE DECISION:A CASE STUDY OF CO.OPMARTBACHELOR THESISFACULTY OF BUSINESS ADMINISTRATIONCODE

The influence of brand equity on customer purchase decision a case study of co opmart

: 7340101SUPERVISOR: PH.D NGUYEN VAN THUYHCMC, September 2021DECLARATIONI hereby declare that (his study entitled “The influence of brand equity on cu

MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITY. X*1*7 X.,-——3C'• ■Iễ1TRAN THI HONG DAOTHE INFLUENC

The influence of brand equity on customer purchase decision a case study of co opmart e also to confirm that all the sources of materials used in this study are duly acknowledged.I am responsible for my study.SignatureTrần Tlụ nồng ĐàoA

CKNOWLEDGEFirst of all. I would like to thank my advisor Ph.D Nguyen Van Thuy for his valuable guidance and motivation throughout the process of compl The influence of brand equity on customer purchase decision a case study of co opmart

eting my thesis. His encouragement and comments had significantly enriched and improved my thesis, it would he no exaggeration to say that this resear

The influence of brand equity on customer purchase decision a case study of co opmart

ch would not have been completed today without his rock steady guidance and moral support.

MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITY. X*1*7 X.,-——3C'• ■Iễ1TRAN THI HONG DAOTHE INFLUENC

MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITY. X*1*7 X.,-——3C'• ■Iễ1TRAN THI HONG DAOTHE INFLUENC

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