0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: 0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018
0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018
VIETNAM BANKING UNIVERSITY HO CHI MINH CITY/ * %BHW_<4*G Divers'5LE NGOC TRAM ANHTHE INFLUENCE OF RELATIONSHIP MARKETING TO c REDIT CARD CUSTOMERS’ LO 0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018 OYALTY AT HO CHI MINH BRANCH SHINHAN VIET NAMMAJOR: FINANCE AND BANKINGMAJOR NUMBER: 7340201GRADUATION THESISHO CHI MINH - 2018MINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY HO CHI MINH CITYLE NGOC TRAM ANHTHE INFLUENCE OF RELATIONSHIP MARKETING TO CREDIT CARD CUSTOMERS’ 0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018 LOYALTY AT HO CHI MINH BRANCH SHINHAN VIET NAMMAJOR: FINANCE AND BANKINGMAJOR NUMBER: 7340201GRADUATION THESISSUPERVISOR: PhD. I RAN KIM LONGHO CHI MI0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018
NH - 2018HiABSTRACTAuthorANII, Tram Ngoe LETitleThe influence of relationship marketing to credit card customers’loyalty at Ho Chi Minh branch ShinhanVIETNAM BANKING UNIVERSITY HO CHI MINH CITY/ * %BHW_<4*G Divers'5LE NGOC TRAM ANHTHE INFLUENCE OF RELATIONSHIP MARKETING TO c REDIT CARD CUSTOMERS’ LO 0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018 h the aim to gaining high qualify ANZ personal customers to pursue scope of becoming a top third bank in credit card field, shinhan Viet Nam did an M&A with ANZ Viet Nam. But after M&A happened. Shinhan bank, especially I Io Chi Minh branch, witnessed a significant increase in the number of withdraw 0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018 customers, and an internal survey had been done with the results pointed out the decrease in loyalty was the main reason for this tendency. Because t0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018
he backbone of credit card products is a relationship between customers and the bank then relationship marketing had been chosen as a solution for thiVIETNAM BANKING UNIVERSITY HO CHI MINH CITY/ * %BHW_<4*G Divers'5LE NGOC TRAM ANHTHE INFLUENCE OF RELATIONSHIP MARKETING TO c REDIT CARD CUSTOMERS’ LO 0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018 his study W'as to examine the influence of relationship marketing to the loyalty of credit card customers to see as if this is the key to solve problems of Ho Chi Minh branch and Shinhan Bank. The study chose five underpinnings of relationship marketing including trust, commitment, communication, co 0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018 nflict handling and empathy as independent variables with loyally as a dependent variable, by using questionnaire survey. Cronbach’s Alpha, Explorator0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018
y Factor Analysis and Regression test, this study gave a conclusion that all five underpinnings have a positive relationship with loyally. AdditionallVIETNAM BANKING UNIVERSITY HO CHI MINH CITY/ * %BHW_<4*G Divers'5LE NGOC TRAM ANHTHE INFLUENCE OF RELATIONSHIP MARKETING TO c REDIT CARD CUSTOMERS’ LO 0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018 This confirmed that relationship marketing was one of the tools to solve loyally problem at I Io Chi Minh branch. Shinhan Viet Nam.Key-w ords: Relationship marketing. Credit Card. Loyalty. I Io Chi Minh branch Shinhan bankDECLARATION OF AUTHENCITYFull name: Le Ngoc Tram AnhStudent class: HQ02-GE01, 0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018 faculty of Banking and Finance, Banking University of Ho Chi Minh city.Student code: 030630140298I declare that this thesis has been composed solely b0103 the influence of relationship marketing to credit card customers loyalty at ho chi minh branch shinhan viet nam 2018
y myself and that it has not been submitted, in whole or in part, in any previous application for a degree. Except where states otherwise by referenceVIETNAM BANKING UNIVERSITY HO CHI MINH CITY/ * %BHW_<4*G Divers'5LE NGOC TRAM ANHTHE INFLUENCE OF RELATIONSHIP MARKETING TO c REDIT CARD CUSTOMERS’ LOVIETNAM BANKING UNIVERSITY HO CHI MINH CITY/ * %BHW_<4*G Divers'5LE NGOC TRAM ANHTHE INFLUENCE OF RELATIONSHIP MARKETING TO c REDIT CARD CUSTOMERS’ LOGọi ngay
Chat zalo
Facebook