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Ebook 21st Century business entrepreneurship (2nd edition): Part 2

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Nội dung chi tiết: Ebook 21st Century business entrepreneurship (2nd edition): Part 2

Ebook 21st Century business entrepreneurship (2nd edition): Part 2

CHAPTER 4Market Your BusinessCareers for EntrepreneursiflSMBI4.1 The Value of MarketingLRMRLeBron Janies is not content with just being a star on the

Ebook 21st Century business entrepreneurship (2nd edition): Part 2 basketball court. He also wants to become a leader in the global business world. He formed a sports marketing agency, LRMR Innovative Marketing and B

randing, with three of his high school friends. In addition to turning James into a global icon. LRMRwants to “change the sports marketing prism4.2Cre Ebook 21st Century business entrepreneurship (2nd edition): Part 2

ate the Marketing Plan4.3 Identify Your Competitionthrough leveraging of sports, celebrity, and corporate infusion partnerships.”James wants to build

Ebook 21st Century business entrepreneurship (2nd edition): Part 2

a new financial model for the 21st-century athlete. He also formed King James, Inc., a holding company, to contract with endorsement partners andreduc

CHAPTER 4Market Your BusinessCareers for EntrepreneursiflSMBI4.1 The Value of MarketingLRMRLeBron Janies is not content with just being a star on the

Ebook 21st Century business entrepreneurship (2nd edition): Part 2 for business advice4.5 The Marketing Mix— Distribution and Promotion•Focus on unity rather than rhe individual•Surround yourself with rhe best people•

Diversify income streams•Remember that rhe brand is bigger than rhe manThink Critically1.What do you think contributes to the success of LR.MR?2.Ident Ebook 21st Century business entrepreneurship (2nd edition): Part 2

ify trends that you think could influence the success of LRMR.86PROJECTMarketing Your BusinessProject Objectives•Analyze information about potential c

Ebook 21st Century business entrepreneurship (2nd edition): Part 2

ustomers and competitors of your business•Write the marketing plan for your businessGetting StartedRead the Project Process below. Make a list of any

CHAPTER 4Market Your BusinessCareers for EntrepreneursiflSMBI4.1 The Value of MarketingLRMRLeBron Janies is not content with just being a star on the

Ebook 21st Century business entrepreneurship (2nd edition): Part 2 • As you develop a marketing plan, carefully analyze your marketing goals.Where do you see this business In one year? five years? ten years?

CHAPTER 4Market Your BusinessCareers for EntrepreneursiflSMBI4.1 The Value of MarketingLRMRLeBron Janies is not content with just being a star on the

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