Ebook Modern management of small businesses: Part 2
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Ebook Modern management of small businesses: Part 2
Ebook Modern management of small businesses: Part 2
chapter 8 The Marketing PlanChapter 8The Marketing Plan413chapter 8 The Marketing PlanThe New Britain Rock CatsSourw.- Reptnwd with roTnisitonthe New Ebook Modern management of small businesses: Part 2 Britain Rock Cats official wetxstte: h2EiZZwd-xSi!K!dfWlld!!li!±alL^^The New Britain Rock Cats were founded in 1983 in New Bl itain, Connecticut. They are the double-A minor league baseball affiliate of the Minnesota Twins major league baseball club, competing in the Eastern League. The 2011 season Ebook Modern management of small businesses: Part 2 marked the 29th anniversary of Eastern League Baseball in New Britain.There is a rich history of baseball in New Britain, and the Rock Cats are the NEbook Modern management of small businesses: Part 2
utmeg State’s oldest, continuously operating professional sports franchise. From Cy Young Award-winners to most valuable players (MVPs) and batting chchapter 8 The Marketing PlanChapter 8The Marketing Plan413chapter 8 The Marketing PlanThe New Britain Rock CatsSourw.- Reptnwd with roTnisitonthe New Ebook Modern management of small businesses: Part 2 ur million fans have seen professional baseball in New Britain over the years. The Rock Cats have many notable alumni, including MVPs Jeff Bagwell (third baseman) and Mo Vaughn (first baseman). All-stars include Brady Anderson (outfielder), Ellis Burks (outfielder), Aaron Sele (right-handed pitcher) Ebook Modern management of small businesses: Part 2 , John Valentin (shortstop), and Cy Young Award winner Roger Clemens.In 2000, the club was sold to a group of investors headed by a local attorney, CoEbook Modern management of small businesses: Part 2
leman Levy, and William Dowling, a former New York Yankees executive vice president. Dowling is the president and CEO of the club, and Levy is the vicchapter 8 The Marketing PlanChapter 8The Marketing Plan413chapter 8 The Marketing PlanThe New Britain Rock CatsSourw.- Reptnwd with roTnisitonthe New Ebook Modern management of small businesses: Part 2 or the past 3 years.The Rock Cats see themselves as selling affordable family entertainment, not baseball. They target women and children. They integrated the Internet into their marketing activities three years ago and have found it very useful for selling tickets. They also have a Facebook and Twi Ebook Modern management of small businesses: Part 2 tter presence. About 3 years ago, they spent $5,000414chapter 8 The Marketing Plantor a professionally prepared marketing research report. As DowlingEbook Modern management of small businesses: Part 2
commented, “It made the company more sophisticated."rhe marketing planning process is relatively inlormal, with everyone participating. There is no fochapter 8 The Marketing PlanChapter 8The Marketing Plan413chapter 8 The Marketing PlanThe New Britain Rock CatsSourw.- Reptnwd with roTnisitonthe New Ebook Modern management of small businesses: Part 2 are run out ot a small office in New Britain. The conun unication among the si all is regular and effective. Here is an inslance in which a formal marketing plan does nol seem necessary, whalever I hey ate doing, il is working jiLsI line. William Dowling (Rock Cals president andcr.o), personal inte Ebook Modern management of small businesses: Part 2 rview, March 15, 2011; “Rock Cals History,” Minor League. liaseball, accessed December 2, 2011, web.minorleaguebaseball.com/teami>/page.isp?vmd=201003Ebook Modern management of small businesses: Part 2
16&content id =»806'396&vkey=team5 t5'38&iext=.isp&sid=t$3B; “New Britain Rock Cats,” Wikipedia, accessed December 2,2011, en.wikiped ia .org/wiki/Newchapter 8 The Marketing PlanChapter 8The Marketing Plan413chapter 8 The Marketing PlanThe New Britain Rock CatsSourw.- Reptnwd with roTnisitonthe New Ebook Modern management of small businesses: Part 2 8.1 The Need for a Marketing PlanLEARNING OBJECTIVES1.Understand why a small business should have a marketing plan.2.Understand the implications of not having a marketing plan.Let's face it, as a small business owner, you are really in the business of marketing John Jantsch, Duct Tape Marketing: The Ebook Modern management of small businesses: Part 2 World’s Most Practical Small Business Marketing Guide (Nashville, TN: Thomas Nelson, Inc., 2006), back cover copy.-JohnJantschMany small businesses dEbook Modern management of small businesses: Part 2
o not have a marketing plan, choosing instead to market their products and services on an intuitive, sometimes seat-of-the-pants basis. As long as thechapter 8 The Marketing PlanChapter 8The Marketing Plan413chapter 8 The Marketing PlanThe New Britain Rock CatsSourw.- Reptnwd with roTnisitonthe New Ebook Modern management of small businesses: Part 2 business grows and regular and effective communication becomes more difficult, a written marketing plan should be seriously considered. For the small businesses that do have a marketing plan, few actually use it.Becky McCray, “Simplify Your Small Business Marketing Plan," Small Biz Survival, Februa Ebook Modern management of small businesses: Part 2 ry 12,2010, accessed December 2, 2011, www.smallbizsurvival.com/2010/02/simplify-your-small-business-marketing.html.There are many reasons why so manyEbook Modern management of small businesses: Part 2
small businesses do not have marketing plans. Among the reasons are the following:Adapted from Danielle Maclnnis, “74% of Small Business [sic] Have Nchapter 8 The Marketing PlanChapter 8The Marketing Plan413chapter 8 The Marketing PlanThe New Britain Rock CatsSourw.- Reptnwd with roTnisitonthe New Ebook Modern management of small businesses: Part 2 ig/74- do not know how to go about developing a marketing plan.•They do not have enough money to do marketing properly.•They do not have enough time to do m Ebook Modern management of small businesses: Part 2 arketing properly.•They do not have good people or resources to help them with marketing.chapter 8 The Marketing PlanChapter 8The Marketing Plan413chapter 8 The Marketing PlanThe New Britain Rock CatsSourw.- Reptnwd with roTnisitonthe New chapter 8 The Marketing PlanChapter 8The Marketing Plan413chapter 8 The Marketing PlanThe New Britain Rock CatsSourw.- Reptnwd with roTnisitonthe NewGọi ngay
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