GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE
GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE
Global Supply Chain AndLogistics ManagementAuthorsNguyen Hoang TienPhD, Saigon International University, University in Ho Chi Minh City, VietnamDinh B GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE Ba Hung AnhPhD, Ho Chi Minh City University of Technology, University in Ho Chi Minh City, VietnamTran Duy ThueDong Du Investment and Consulting Company. Ho Chi Minh City. Ho Chi Minh, VietnamPublication Month and Year: December 2019Pages: 162E-BOOK ISBN: 978-81-944644-0-2Academic PublicationsC-l 1, GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE 169, Sector-3, Rohini, Delhi. IndiaWebsite: wvvw.publishbookonline.comEmail: publishbookonline@gmail.comPhone: +91-9999744933ForewordMarketing has stGLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE
rong influences on the management of a firm, internal, interfirm relationships, and the supply chain. The marketing, as a business philosophy, guides Global Supply Chain AndLogistics ManagementAuthorsNguyen Hoang TienPhD, Saigon International University, University in Ho Chi Minh City, VietnamDinh B GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE he customer (hat guide the firms in their daily operations. Marketing also provides philosophical foundation for human behaviors within a firm. In other words, marketing as a business philosophy, guides a firm's behaviors to develop, maintain, and enhance inter-firm relationships to satisfy customer GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE s. Marketing is also a necessary component for implementing supply chain management. One of the components of supply chain management implementation iGLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE
s partnership with compatible corporate philosophies, at least for key relationships. Marketing should be the compatible supply chain partners' philosGlobal Supply Chain AndLogistics ManagementAuthorsNguyen Hoang TienPhD, Saigon International University, University in Ho Chi Minh City, VietnamDinh B GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE ain partners. Thus, under compatible marketing philosophies, supply chain partners become more willing to be efficient and effective toward a common goal which is customer satisfaction at a profit. Effective supply chain management requires all partners in the chain to build and maintain close long- GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE term relationships. Successful supply chain relies on forming strategic partnerships that means long-term, inter-firm relationships with trading partnGLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE
ers.The first book published is about marketing and marketing management, their role and importance to the supply chain management in a global scale. Global Supply Chain AndLogistics ManagementAuthorsNguyen Hoang TienPhD, Saigon International University, University in Ho Chi Minh City, VietnamDinh B GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE d supply chain are interrelated research areas, both of these books could be useful for university students to study the “Marketing Management” and “Supply Chain Management” courses at both graduate and postgraduate levels.Dr. Nguyen Hoang TienTable of Contentss. No. ForewordPage No.1.Chapter - 1Int GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE roduction to Supply Chain Management116891.1 Trends in Market Environment1! 9 Supply Chain Management and Logistics Management5 Roles of Supply ChainGLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE
Management in AO 1 «3___tJoOrganization1.4 Barriers to Effective Supply Chain Management131.4.1 Barriers to Effective Supply Chain Management131.4.2OvGlobal Supply Chain AndLogistics ManagementAuthorsNguyen Hoang TienPhD, Saigon International University, University in Ho Chi Minh City, VietnamDinh BGlobal Supply Chain AndLogistics ManagementAuthorsNguyen Hoang TienPhD, Saigon International University, University in Ho Chi Minh City, VietnamDinh BGọi ngay
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