Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam

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Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHQ»t COMO MIC ỈLISBInUrnMkxul s

Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam ONAL SELLING ACTIVITIES: A CASE OF NORDIC CAR COMPANY IN HO CHI MINH 4 III CITY-VIETNAM ll)MASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 20

18UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Businesslnt«?roj?K>'ul S Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam

IVITIES: A CASE OF NORDIC CAR COMPANY IN HO CHI MINH CITY - VIETNAMMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: NGUYEN THI MAI TRANGHo Chi Minh City -

Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam

Year 2018EXECUTIVE SUMMARYWhen global automobile market gets a remarkable resilience, especially concentrating in emerging nations, and Vietnamese ec

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHQ»t COMO MIC ỈLISBInUrnMkxul s

Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam long with this trend, premium cars such as Roll-Royce. Porsche, Maseratti. Mercedes-Benz. Lexus. Audi. BMW and so forth were retailed in Vietnam with

higher numbers recent years.Although luxury car segment is always a potential market for car-retailing investors, there are only few brands which have Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam

performed well for years and become top of mind when customers decide to buy a premium car. Their success could be easily explained by having effecti

Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam

ve ways in operating sales force. This fenced off the penetration of other famous luxury brands which tried to attack this lucrative market.In August

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHQ»t COMO MIC ỈLISBInUrnMkxul s

Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam anches in Ho Chi Minh city and Ha Noi capital. However, sales results have been too low since Nordic Car in Ho Chi Minh city was established. This res

earch will explore the causes of low sales results of Volvo in Ho Chi Minh branch. The findings of the study revealed that ineffective personal sellin Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam

g activities played the most important role in low sales results comparing to other factors from August 2016 to Dec 2017. Moreover, some reasonable so

Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam

lutions would be suggested in order to improve personal selling activities of Nordic Car company in Ho Chi Minh branch.3ACKNOWLEDGEMENTWithout the enc

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHQ»t COMO MIC ỈLISBInUrnMkxul s

Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam to send my appreciation to my advisors. It has been a pleasure working with you on this project.I would like to thank my friends and family for great

ly supporting me while I was working on my research. Your patience, understanding and respect were greatly appreciated.4TABLE OF CONTENTSEXECUTIVE SUM Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam

MARY...................................................................3ACKNOWLEDGEMENT...............................................................

Luận văn thạc sĩ improving personal selling activities a case of nordic car company in ho chi minh city vietnam

......4LIST OF TABLES...............................................................6LIST OF FIGURES..................................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHQ»t COMO MIC ỈLISBInUrnMkxul s