Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ
Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEP Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ PTION OF RETAIL STORE SERVICE: SUPPERMARKETS VERSUS CONVENIENCE SHOPS IN VIET NAMID:22110076MASTER OF BUSINESSSUPERVISOR. Dr. DINH THAI HOANGHo Chi Minh City - Year 20141AbstractThe purpose of this paper was to determine shoppers' perceptions of sen ice quality offered in Ho Chi Minh City. Viet Nam Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ supermarkets and small convenience shops. A cross sectional design of explorative nature was adopted for this study to evaluate the shoppers' perceptiLuận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ
on of the convenience shops and supermarkets. This research was used an existing scale to measure retail service quality and also explores the compariUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEP Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ from Ho Chi Minh City customers were used in the analysis for the main study. There are main five factors positively affect to overall evaluation of retail sen ice quality including physical aspects, reliability, personal interaction, problem solving and policy. Principal component analysis was use Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ d for scale reduction and multiple regression analysis was used to find associations.The result of this study recommend that the competitive strategieLuận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ
s for convenience shops are to concentrate on willingness to assist or in helping the customer, skills to solve customers' problems and providing variUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEP Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ ilities, displays, shop presentation and arrangement as well as in-store and environment. The competitive strategies for supermarkets are to concentrate policy and personal interaction. From these findings, managerial implications and limitation of this research have been also discussed.2CHAPTER 1: Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ INTRODUCTION.........................................................................51.1Problem statement............................................Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ
............................61.2Research methodology and research scope..................................................71.3Research contribution....UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEP Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ ...........92.1Service quality and customers’ perception...............................................92.2Review of Service Quality Models.......................................................102.3Model and hypothesis...................................................................142.4Moderatin Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ g effect......................................................................17CHAPTER 3: METHODOLOGY................................................Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ
................................................203.1Research process........................................................................203.2SampUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEP Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ .........................203.2.2Pilot survey.......................................................................213.2.3Main survey........................................................................213.3Measurement scale......................................................................213 Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ .4Methodology of data analysis...........................................................223.4.1Descriptive statistics................................Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ
.............................223.4.2Reliability analysis...............................................................223.4.3Exploration factor analyUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEP Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ 33.4.5Data analysis......................................................................23CHAPTER 4: RESEARCH RESULTS....................................................................24 Luận văn thạc sĩ key factors of retail service quality affecting shoppers perception of retail store service, suppermakets versus convenience shops in vietnam , luận văn thạc sĩ UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEPGọi ngay
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