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Luận văn thạc sĩ marketing solutions for npk fertilizer of petro vietnam fertilizer and chemicals corporation (pvfcco) in the period 2012 2014

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Nội dung chi tiết: Luận văn thạc sĩ marketing solutions for npk fertilizer of petro vietnam fertilizer and chemicals corporation (pvfcco) in the period 2012 2014

Luận văn thạc sĩ marketing solutions for npk fertilizer of petro vietnam fertilizer and chemicals corporation (pvfcco) in the period 2012 2014

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS— H s B — UMMBNlvncnWMCtTran Van HiepMARKETING SOLUTIONS FOR NPK FERTILIZER OFPETROVIETNAM FERTILI

Luận văn thạc sĩ marketing solutions for npk fertilizer of petro vietnam fertilizer and chemicals corporation (pvfcco) in the period 2012 2014 IZER AND CHEMICALSCORPORATION (PVFCCo) IN THE PERIOD 2012 - 2014Major: Business AdministrationCode: 60 34 05MASTER OF BUSINESS ADMINISTRATION THESIS S

UMMARYSupervisor: Dr. Tran Doan KimHanoi - 2011TABLE OF CONTENTSACKNOWLEDGEMENTS................................................iABSTRACT............. Luận văn thạc sĩ marketing solutions for npk fertilizer of petro vietnam fertilizer and chemicals corporation (pvfcco) in the period 2012 2014

..........................................iiTÓM TÀT........................................................ivTABLE OF CONTENTS........................

Luận văn thạc sĩ marketing solutions for npk fertilizer of petro vietnam fertilizer and chemicals corporation (pvfcco) in the period 2012 2014

......................viLIST abbreviations.............................................ixLIST OF FIGURES..............................................

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS— H s B — UMMBNlvncnWMCtTran Van HiepMARKETING SOLUTIONS FOR NPK FERTILIZER OFPETROVIETNAM FERTILI

Luận văn thạc sĩ marketing solutions for npk fertilizer of petro vietnam fertilizer and chemicals corporation (pvfcco) in the period 2012 2014 le...........................................12.Necessity of the thesis....................................13.Research aim and objectives.............

...................24.Research questions.........................................35.Data sources and Research methodology......................36.Scop Luận văn thạc sĩ marketing solutions for npk fertilizer of petro vietnam fertilizer and chemicals corporation (pvfcco) in the period 2012 2014

e of the research......................................37.Significance of the research...............................4X. Structure of the thesis......

Luận văn thạc sĩ marketing solutions for npk fertilizer of petro vietnam fertilizer and chemicals corporation (pvfcco) in the period 2012 2014

..............................4Chapter I: LITERATURE REVIEW....................................51.1The concept of marketing...........................

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS— H s B — UMMBNlvncnWMCtTran Van HiepMARKETING SOLUTIONS FOR NPK FERTILIZER OFPETROVIETNAM FERTILI

Luận văn thạc sĩ marketing solutions for npk fertilizer of petro vietnam fertilizer and chemicals corporation (pvfcco) in the period 2012 2014 sis...................................101.3.Target market segmentation, selection and positioning...141.3.1.Market segmentation.......................

..........151.3.2.Select the target market............................17 Luận văn thạc sĩ marketing solutions for npk fertilizer of petro vietnam fertilizer and chemicals corporation (pvfcco) in the period 2012 2014

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS— H s B — UMMBNlvncnWMCtTran Van HiepMARKETING SOLUTIONS FOR NPK FERTILIZER OFPETROVIETNAM FERTILI

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