Luận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
Luận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang HuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTYAFTER EXPERIENCING COM Luận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam MPENSATION PROCESS -ASTUDY OF CAR INSURANCE INDUSTRY IN VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen QuangHuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTYAFTER EXPERIENCING COMPENSATION PROCESS -ASTUDY OF CAR Luận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam INSURANCE INDUSTRY IN VIETNAMID:22110026MASTER OF BUSINESS (Honours)SUPERVISOR: DR. PHAM NGOCTHUYHo Chi Minh City - Year 2014ACKNOWLEGDEMENT1 would lLuận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
ike to express my sincere thankfulness to my research advisor. Dr. Pham Ngoc Thuy. who made me believe in myself and gave me the possibility to compleUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang HuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTYAFTER EXPERIENCING COM Luận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam thout her support.1 also would like to thank all 1SB professors, lecturersand tutors for their enthusiasm in providing invaluable knowledge, interesting lectures and additional support.I would like to express my gratitude to all ISB staffs that supported necessary materials and helped summit my pape Luận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam rs.Especially. I would like to give my special thanks my wife for supporting me during my studying al ISB.rhe Iasi, I would like to say thanks to allLuận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
of my colleagues and dear friends for supporting me during my studying.Nguyen Q Liang HuyI Io Chi Minh City. February 22. 2014ABSTRACTCustomer attitudUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang HuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTYAFTER EXPERIENCING COM Luận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam competitive environment high quality customer serviceis the key for a sustainable competitive advantage. Customer satisfaction forms the foundation of any successful business as it leads to repeat purchase, brand loyalty, and positive word of mouth.This study is to identify the determinant faclorso Luận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam f customer loyally after experiencing compensation process of car insurance. Though there are many factors affecting customer's renewal of automobileLuận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
insurance, this study goes to explore deepconsideration four factors such as functional value, economic value, emotional value and social value employUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang HuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTYAFTER EXPERIENCING COM Luận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam with SPSS software in aspects ofCronbach Alpha coefficients,explore factor analysis (EFA) and regression analysis. Tcslrcsulls have showed that functional value and emotional values have the strongestimpact on customer's insurance purchasing continuance.rhe study cannot avoid some limitations, such Luận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam as scope of research is narrow only in Ilochiminh city; sample is not large enough. The study only considered in the perspective of value. In fact theLuận văn thạc sĩ the impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
re arc many other factors that affect customer loyalty.Key Words: functional value: economic value: emotional value: social value; andcustomer loyaltyUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang HuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTYAFTER EXPERIENCING COMUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang HuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTYAFTER EXPERIENCING COMGọi ngay
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