Marketing insights from a to z 80 concepts every manager needs to know – part 1
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Marketing insights from a to z 80 concepts every manager needs to know – part 1
Marketing insights from a to z 80 concepts every manager needs to know – part 1
MARKETIlS JNSilGHTS 1 If ROM iiL80 CONCEPTS EVERYANAGER NEEDS TO KNOWPraise for Marketing Insights from A to z“The bagwan of Marketing strikes again. Marketing insights from a to z 80 concepts every manager needs to know – part 1 Leave it to Phil Kotler to revisit all of our blocking and tackling at just the right time . . . and as all great marketers know: ‘liming is everything.’”—Wans WackerFounder and CEO, FirstMattcrAuthor, 'the Deviant Advantage: How Fringe Ideas Create Mass Markets“Wide-ranging, readable, pithy, and r Marketing insights from a to z 80 concepts every manager needs to know – part 1 ight on target, these insights not only arc a great refresher tor marketing managers but should be required reading for all nonmarketing executives.”—Marketing insights from a to z 80 concepts every manager needs to know – part 1
Christopher LovelockAdjunct Professor, Yale School of Management Author, Services Marketing“Kotler tackles the formidable challenge of explaining the MARKETIlS JNSilGHTS 1 If ROM iiL80 CONCEPTS EVERYANAGER NEEDS TO KNOWPraise for Marketing Insights from A to z“The bagwan of Marketing strikes again. Marketing insights from a to z 80 concepts every manager needs to know – part 1 h Kotler looking over your shoulder telling you how to use each tool. Useful tor both pros and those just starting out.”—Sam HillAuthor, Sixty Trends in Sixty Minutes“This storehouse of marketing wisdom is an effective antidote for those who have lost sight of the basics, and a valuable road map for Marketing insights from a to z 80 concepts every manager needs to know – part 1 those seeking a marketing mind-set.”—George DayGeoffrey T. Boisi Professor of Marketing, Wharton School of Business“Here is anything and everything yMarketing insights from a to z 80 concepts every manager needs to know – part 1
ou need to know about where marketing stands today and where it’s going tomorrow. You can plunge into this tour de force at any point from A to z and MARKETIlS JNSilGHTS 1 If ROM iiL80 CONCEPTS EVERYANAGER NEEDS TO KNOWPraise for Marketing Insights from A to z“The bagwan of Marketing strikes again. Marketing insights from a to z 80 concepts every manager needs to know – part 1 RappCoauthor, Maxi Marketing and Max-e-Marketing in the Net Future“A nourishing buffet of marketing wisdom. This is a book to which you will return many times after the initial reading.”Leonard BerryDistinguished Professor of Marketing, Texas A&M UniversityAuthor, Discovering the Soul of ServiceMark Marketing insights from a to z 80 concepts every manager needs to know – part 1 eting Insights from 5 to 1Marketing Insights from - to"Z80 Concepts Every Manager Needs To KnowPhilip KotlerJohn Wiley &: Sons, Inc.Copyright ‘ử 2003Marketing insights from a to z 80 concepts every manager needs to know – part 1
by Philip Kotler. All rights reserved.Published by John Wiley & Sons, Inc., I loboken, New Jersey.Published simultaneously in Canada.No pari oflhis puMARKETIlS JNSilGHTS 1 If ROM iiL80 CONCEPTS EVERYANAGER NEEDS TO KNOWPraise for Marketing Insights from A to z“The bagwan of Marketing strikes again. Marketing insights from a to z 80 concepts every manager needs to know – part 1 , scanning, or Otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written |>crmis.sion of the Publisher, or authorization through payment of I he appropriate per copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Driv Marketing insights from a to z 80 concepts every manager needs to know – part 1 e, Danvers, MA 01923, (978) 750-8400, tax (978) 750-4470, or on the web al www.copyright.com. Requests to the Publisher for permission should be addreMarketing insights from a to z 80 concepts every manager needs to know – part 1
ssed Io the Permissions Department, John Wiley & Sons, Inc., 1 1 1 River Street, I loboken, NJ 07030, (201) 748-6011, tax (201) 748-6008, e-mail: permMARKETIlS JNSilGHTS 1 If ROM iiL80 CONCEPTS EVERYANAGER NEEDS TO KNOWPraise for Marketing Insights from A to z“The bagwan of Marketing strikes again. Marketing insights from a to z 80 concepts every manager needs to know – part 1 they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sal Marketing insights from a to z 80 concepts every manager needs to know – part 1 es materials. The adv ice and strategics contained herein may not be suitable for your situation. The publisher IS not engaged in rendering professionMarketing insights from a to z 80 concepts every manager needs to know – part 1
al services, and you should consult w ith a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit orMARKETIlS JNSilGHTS 1 If ROM iiL80 CONCEPTS EVERYANAGER NEEDS TO KNOWPraise for Marketing Insights from A to z“The bagwan of Marketing strikes again. Marketing insights from a to z 80 concepts every manager needs to know – part 1 ucts and services please contact our Customer Care Department within the U.S. at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Marketing insights from a to z 80 concepts every manager needs to know – part 1 MARKETIlS JNSilGHTS 1 If ROM iiL80 CONCEPTS EVERYANAGER NEEDS TO KNOWPraise for Marketing Insights from A to z“The bagwan of Marketing strikes again.Gọi ngay
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